The 10 steps below demonstrate having a real example the way to get greater than 10,000 fans on your Facebook business page.

Facebook will be the king of social networks exceeding 1.79 billion active users a month (Updated December 2016). It can be employed by greater than 60% of Web users Worldwide in fact it is a fantastic tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s a given the variety of fans reveals how popular an internet site is. A business business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, website or blog will need a great deal of Facebook fans. 5 years ago this would not make any difference in the Modern day, social proof is very important.

More fans, more visits – The harder fans you might have, the higher will be the number of people that can call at your posts of their timeline and perhaps call at your website.

While this is true, it should be noted that not all of your fans might find your posts.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 percent) might find your status updates.

This number can vary, but what is very important to know now, is actually you might have 10,000 fans and you also post a whole new update, it will be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, numerous studies demonstrate that popular websites on Facebook are more inclined to perform better in search, absolutely nothing very popular websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that creating a large amount of Facebook fans is very important on your website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: These are the similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to cultivate organically.

Step 1: First off – you need to have a Facebook business page

It may appear silly to the experienced but also for beginners to social websites this might be something totally new: A private Facebook page differs from an enterprise page.

If you need to have friends on Facebook to express your holiday photos you’ll need to create a personal page but if you want fans and followers on your website or business you’ll need to create a Facebook business page.

So, the first step is always to make certain you develop a Facebook business page and the the second step is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most significant optimization tip of.

The quality of the content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or maybe more likes from ads as we might find below.

Step 3: Take advantage of your personal Facebook account

I mentioned in step 1 above you need to use a business page rather than a private page, however, you still need to have an active personal facebook account.

Here is the reason:

After you post an update on your business page, one of the ways to increase exposure and likes, is always to share that post on your personal page too.

People you might have as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared from a business page and this will improve the engagement factor of your posts.

As an end result, facebook will demonstrate your posts to more fans (organically).

So, one of the ways to increase the volume of folks that view your posts and go past the 4% people group of followers is always to share and promote the post on your personal page.

It is evident the more variety of friends the bigger will be the visibility with the post.

Also, make certain you invite all of your existing friends (and brand new ones) to love your Facebook business page. Make it happen each time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 however, you must have the Facebook like box on your website for several reasons:

#1 – It’s a method to associate your website with the Facebook business page. Put simply this is a way to ‘tell’ search engines that will be your official Facebook business page.

#2 – When you invest in a great deal of fans, this really is something you should be proud off and something to exhibit to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to expand your group of followers organically. The future prospect can follow your website by clicking etc button without needing to check out Facebook.

Hint: For maximum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup etc box to new users (for example, once they spend A minute over a page, once they scroll into the lower or once they make an effort to leave your page – while this works well in terms of getting new likes, you ought to be careful to never allow it to be too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box in the prominent position on the website.

The next natural step is always to start sharing prepared to keep the fans happy and perhaps be capable of convert them from fans > site visitors > customers.

Some simple rules to check out that can improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing inside your page. By way of example, if your web site is about Social media marketing, share content in connection with social websites rather than about sports or some different you might like. If the users desire to read sports news, they are fully aware where to locate them.

#2 – Don’t forget they follow your company page to acquire updates regarding your website (and niche) rather than regarding your social gatherings: If you need to get social, then make use of personal Facebook page, your company page is about your website.

#3 – Typically thumb, I use my company page to express content from my niche only, basically must share something is not in connection with my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. For those who have an offer to express or something like that that could benefit your fans, you can do this but don’t go crazy.

Try to publish interesting, shareable content which is in connection with your niche, it sometimes doesn’t come from your website. Have a balance between promotional and content that your particular followers may want to read.

Step 6: Share interesting and excellent content (not only links)

I made some tests in connection with impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with simply links. I want to offer you a good example to understand What i’m saying is.

When you need to share an article from a website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this informative article without adding any other information. If the title and pictures are great, you will get a number of likes depending on the time you are making the post, variety of fans etc.

If one the opposite hand, you enrich your post by having more information especially an inventory, then other things being equal, you might be prone to get more likes and shares.

For me this will make sense because people that view a title and image of their timeline might not ‘Like It’ since it provides no value to them (don’t forget the average user is offered countless postings of their timeline should they login to Facebook).

On the opposite hand if you provide them with valuable, excellent as well as simple to read information (being a list), they will click on the LIKE button simply because they read something useful without needing to leave their timeline.

Note: It is just a known indisputable fact that everyone has a tendency of LIKING an article without reading it so provide them with why you should do so; your website visits might not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a look at some of the most popular Facebook pages, you will recognize that they tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. Several tips to consider:

Quality updates – This can be the best incentive it is possible to provide your users. Before posting anything on your page, you’ll want to make certain that it provides value to your audience. When you do this consistently, you existing followers will share it with their friends and this will have more users.

Run a contest – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Much like the page first. There are numerous tools to do that but have in mind if you don’t use a known brand this many not so successful.

Content upgrades – In case you have your site, you need to use ask users to love your page to obtain an latest version of your post. This requires extra tools yet it’s something worth testing out.

Step 9: You’ll want to advertise your own content and page

When you develop your company page don’t expect that it’s going to magically get 1000s of fans. Aside from the tips outlined above, you need to in promoting your company page in places apart from Facebook.

A few tips to take into account that helped my case:

Promote in other social websites networks – In case you have accounts with other social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself Facebook too. Be polite and explain to them the advantages from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, it is possible to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and get these phones follow yourself facebook (both your business and personal pages).

This method though it ‘s time consuming, (I did it manually rather than using any tools) it could produce great results.

Promote inside your newsletter – In case you have a newsletter or you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not only write the FB URL within your signature but Inquire politely to love your company page.

Step 10: Facebook ads is really a must

I have saved among the easiest and a lot great ways to increase your Facebook fans for last, because it is the only person that it’s not free.

Facebook comes with a self-service ad platform which you can use to either increase your group of followers (advertise your page), enhance your posts, get more leads, increase conversions or execute a variety of other actions (as shown inside the image above).

The procedure is fairly simple and easy straightforward. Basically you select a website you use, select your goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign is determined by a number of factors. The best way to assess if Facebook ads is an excellent treatment for increase your group of followers, is always to run a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (a minimum of weekly). Towards the end, it is possible to determine if the price per like is one thing you might be willing to buy.

I had accomplishment with Facebook ads both for my websites as well as for client websites i run campaigns monthly (for a few days) to improve my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Many individuals believe that whatever you buy is Facebook likes but in reality you make payment for Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit etc button so invest some time and take into account the message you need to display inside your ad plus the image to use.

Conclusion

Having a big variety of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations to your business page (steps 1 and a couple of above), then your fastest way to obtain additional followers is to use Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having greater than $1,000 (spread into a time period of months).

Once one does everything properly and given that there is a great services or products, it is possible to expand your fans to 100,000+ like I did with the Facebook Page of my fitness blog.