The 10 steps below demonstrate using a real example ways to get over 10,000 fans on the Facebook business page.
Facebook could be the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It can be employed by over 60% of Online users Worldwide and it is an excellent tool for promoting a product or service, finding clients or gaining more loyal readers (followers).
To use this for business purposes, you might want a lot of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.
What could be the need for having many Facebook fans on the business page?
It indicates popularity – It’s obvious that this amount of fans reveals how popular a web site is. A cheap business page with 100,000 followers is much more popular than the usual page with 1,000 fans and this creates a amount of other benefits (described below).
It indicates trust – If you can’t view the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).
Why did edge in the game? Because in today’s World an excellent business, website or blog will need a lot of Facebook fans. Five-years ago this would not subject in the Modern, social proof is very important.
More fans, more visits – Greater fans you’ve got, the harder could be the amount of people that can call at your posts in their timeline and perchance visit your website.
While this is true, it needs to be noted that does not your entire fans might find you.
As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of one’s followers (a maximum of 4 percent) might find your status updates.
This number may vary, what is very important to understand now, is when you’ve got 10,000 fans and you post a whole new update, it’s going to be seen organically by a max of 300-400 people.
It’s beneficial to SEO as well – Although officially The search engines do not admit that social websites is a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, these days quite popular websites (additional factors being equal).
How to visit from 0 to 10,000 Facebook fans
Now that you will be believing that developing a great deal of Facebook fans is very important on your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.
Note: These are the basic identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans also it continous to grow organically.
Step 1: First things first – you might want a Facebook business page
It sounds silly to the experienced nevertheless for beginners to social websites this may be something totally new: An individual Facebook page differs from an enterprise page.
If you need to have friends on Facebook to express your holiday photos you will need to create a personal page however if you simply want fans and followers on your website or business you will need to create a Facebook business page.
So, the first step is always to make sure that you build a Facebook business page as well as the second step is always to ensure your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most critical optimization tip of all.
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The company’s content posted on the Facebook business page will likely determine it’s failure or success.
Having an optimized Facebook page makes it simpler to attract new fans or maybe more likes from ads once we might find below.
Step 3: Make the most of your personal Facebook account
I mentioned in 1 above you need to use a business page rather than an individual page, nevertheless, you still need to have an active personal facebook account.
Here is the reason:
After you post an update on the business page, a good way to increase exposure and likes, is always to share that post on the personal page also.
People you’ve got as friends on the personal page are more likely to ‘like’ and ‘interact’ together with the post shared from your business page as well as boost the engagement factor of one’s posts.
As a result, facebook can have you to more fans (organically).
So, a good way to increase the number of folks that view you and go after dark 4% person group of followers is always to share and promote the post on the personal page.
It is obvious that this more amount of friends the bigger would be the visibility in the post.
Also, ensure that you invite your entire existing friends (and a) to love your Facebook business page. Accomplish that every time you obtain a new ‘friend’.
Step 4: Add some Facebook Like box on the website
This is again social internet marketing 101 nevertheless, you have to have the Facebook like box on the website for several reasons:
#1 – It’s a way to associate your web site together with the Facebook business page. Quite simply it is a approach to ‘tell’ search engines like yahoo until this will be your official Facebook business page.
#2 – When you get a lot of fans, that is something you ought to be proud off the other to demonstrate in your users (as explained above what this means is popularity, trust and social proof).
#3 – It’s a sensible way to improve your group of followers organically. Your potential customers can follow your web site by clicking so on button while not having to go to Facebook.
Hint: For maximum results, set the LIKE box above fold (on the sidebar).
Hint 2: You can even popup so on box to new users (for example, once they spend A minute on the page, once they scroll right down to the underside or once they make an effort to leave your page – even though this is effective regarding getting new likes, you need to be careful to never help it become too distracting on your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in a prominent position on our website.
The next natural step is always to start sharing prepared to keep the fans happy and possibly manage to convert them from fans > website visitors > customers.
Some simple rules to follow that can boost the user engagement along with your facebook business page:
#1 – Share relevant content: Share content your fans anticipate seeing in your page. As an example, if the web site is about Social networking, share content in connection with social websites rather than about sports or something different you could like. Should your users wish to read sports news, they are fully aware how to locate them.
#2 – Don’t forget that they follow your business page to have updates about your website (and niche) rather than about your social gatherings: If you wish to get social, then make use of personal Facebook page, your business page is around your web site.
#3 – Typically thumb, I personally use my offer page to express content from my niche only, basically must share a thing that is just not in connection with my niche, I personally use our page.
#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. When you have a campaign to express or something like that that might benefit your fans, this can be done but don’t overdo it.
Try to post interesting, shareable content that is in connection with your niche, even if this will not come straight from your web site. Maintain a balance between promotional and content your followers should read.
Step 6: Share intriguing and good quality content (not just links)
I made some tests regarding the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with simply links. Let me provide you with an illustration to understand What i’m saying is.
When you need to share a blog post from your website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks similar to this:
You can share this post without adding any extra information. Should your title and images are perfect, you’re going to get numerous likes depending on the time you are making the post, amount of fans etc.
If one one other hand, you enrich this page by having additional information and particularly an inventory, then other pursuits being equal, you are very likely to gain more likes and shares.
For me this makes sense because people that view a title and image in their timeline might not ‘Like It’ mainly because it provides no value to them (don’t forget that this average user is given hundreds of postings in their timeline should they login to Facebook).
On one other hand once you provide them with valuable, good quality as well as simple to read information (being a list), they will select the LIKE button because they read something useful while not having to leave their timeline.
Note: It’s a known proven fact that people have a bent of LIKING a blog post without reading it so provide them with reasons to do so; your web site visits might not increase though the engagement factor of one’s posts will rise.
Step 7: Share images, videos and emotions
If you are taking a look at many of the most popular Facebook pages, so as to they generally tend to express images, videos, infographics, charts etc, and their usual text only postings.
This form of content gets more likes and shares and consequently the page gets more fans and followers.
In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:
Step 8: Provide incentives to get additional fans & followers
Why should someone follow your Facebook business page?
You must give incentives to facebook users to follow your page. A few suggestions to consider:
Quality updates – This can be the best incentive you are able to give your users. Before posting anything on the page, you have to ensure that it gives you value in your audience. If you do this consistently, you existing followers will share it using friends as well as have more users.
Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Much like the page first. There are various tools to accomplish this but are considering that when you don’t use a known brand this many stop so successful.
Content upgrades – For those who have a blog, you can use ask users to adore your page to get an latest version of one’s post. This involves extra tools however it is something worth testing out.
Step 9: You need to promote your own content and page
When you develop your business page don’t expect it will magically get a large number of fans. Aside from the tips outlined above, you need to in promoting your business page in places besides Facebook.
A few suggestions to take into consideration that helped my case:
Promote in other social websites networks – For those who have accounts with social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on yourself Facebook also. Be polite and reveal to them the rewards from this.
Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you are able to make the most of twitter’s interactive features.
When you get a new twitter follower, send them an individual (personalized) message and ask these phones follow yourself facebook (both your personal and business pages).
This method even though it is time consuming, (Used to it manually rather than using any tools) it might produce great results.
Promote in your newsletter – For those who have a newsletter or you talk with your readers via email, ensure that you make them follow your Facebook page.
Do not just write the FB URL within your signature but ASK them politely to adore your business page.
Step 10: Facebook ads is a must
I have saved one of many easiest and many effective ways to increase your Facebook fans for last, as it is the only person that it’s not free.
Facebook offers a self-service ad platform which can be used either to increase your group of followers (promote your page), enhance your posts, get more leads, increase conversions or perform a amount of other actions (as shown in the image above).
The procedure is pretty simple and easy straightforward. Basically you choose a webpage you use, select your ultimate goal (promote your page), select your audience (depending on country, age, other demographics and interests) after which set your evryday budget and duration.
The cost per campaign is determined by numerous factors. The easiest method to assess if Facebook ads is a good treatment for increase your group of followers, is always to operate a pilot campaign for 2 days.
Spend $10-$20 dollars each day and run the campaigns for the fixed duration (a minimum of every week). At the conclusion, you are able to assess if the fee per like is one thing you are happy to purchase.
I had accomplishment with Facebook ads for both my websites and for client websites and i also run campaigns on a monthly basis (for a few days) to boost my facebook likes.
It ought to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that everything you purchase is Facebook likes but actually you have to pay Facebook to demonstrate your ad to more Facebook users.
If what you really are advertising is interesting, then more and more people will hit so on button so spend an afternoon and think about the message you need to display in your ad as well as the image to use.
Conclusion
Having a big amount of Facebook fans on the business pages is essential for credibility and social promotion purposes.
If this wasn’t essential in consumers, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.
Once one does the required optimizations in your business page (steps 1 and a pair of above), then a simplest way to get additional followers is by using Facebook ads. Along with some A/B testing you will get to 10,000 fans without over $1,000 (spread into a period of months).
Once one does everything properly and given that there is a great products or services, you are able to improve your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.
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