Viral Flash games can handle driving massive amounts of traffic, and building brand awareness or collecting opt-in details. As the type of game will in the end depend upon the emblem or product being promoted, there are certainly some genres which can be better suited than these.

Puzzle games, word games, driving games… in fact most genres can be made to be effective being a viral game, however the most vital element belongs to competition. High scores which can be posted to Facebook updates encourage other individuals to experience the action and try and beat their friend’s scores or achievements.

Another option, instead of using scores since the hook, is to apply creativity. By getting the ball player to generate something which can look on their friends it’s possible to make the same kind of lure to obtain their friends to experience. From dressing up celebrities, to building snowmen, or painting cars, the idea is always exactly the same – give the player the creative freedom to draw/build/create an issue that they are able to show their friends and cause them to become create their unique.

One third way of hooking players and encouraging the viral spread of the game is always to begin to add some personalization. By allowing a player to include their friend’s names (or even profile photographs) to some game, it’s possible to massively improve the temptation for friends to participate in. Many people will be intrigued whenever they get an email or social media marketing message, personalized in their mind, inviting these phones experience a game their friends have recommended.

As a way you will see, the particular genre of an game might be less important than making certain it contains elements which encourage sharing and competition. Certainly viral games must be kept simple, and interest as wide an audience as you possibly can (inside the target demographic) but instead of centering on genre, a better approach is to be sure that whatever genre is employed, the overall game encourages viral spread.

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