What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and expense by holding an original position that interests regardless of how alike.
The McD’ Coffee Shops could be ideal in experiencing the coffee cultures which might be rapidly expanding during the entire globe. These coffee cultures dominated by Starbucks and private cafes attract consumers that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to fast food restaurants as time-killers en route to the cinema, take-away, or returning to work. They’re searching for a short-term experience that is certainly fast with excellent service at a reasonable cost.
McD Fast food restaurants can be separate entities from the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo enables for immediate recognition, credibility and belief in the start-up. Nevertheless for further differentiation through the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing more comfortable seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee houses; so students are not entirely excluded using this adult experience.
McDonalds is recognized for being open until late and their Coffee houses would thus satisfy the huge consumer demand from club/bar goers and tourists that will buy into a brandname that allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, in addition to their more affordable prices in comparison to Starbucks etc would permeate countries where cafes are thought a premium/luxury. Starbucks offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they can get the same knowledge about less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty on the brand.
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