Why contains the affiliate couponing industry abandoned the actual store industry? Should you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are not many if any coupons designed for grocery stores. It looks like there’s a disconnect relating to the coupon affiliates along with the convenience store industry. In case you consider how much money are at stake it doesn’t make any sense. $1 of the many $24 dollars is put in this country within a convenience store. Why contains the coupon affiliates abandoned this channel?

I do think one of many problems is the amount of grocery stores. There are 154,195 convenience stores from the U.S. as of December, 2015 (NACS/Nielsen) and the site counts carry on growing annually. Another possible problem may be the fragmentation of the marketplace. There are many regional players simply a handful of national players. Additional problems is just about the speed with the transaction. Many of us have been in line at the food store along that lady facing us pulling a bunch of coupons away from her little pouch bag that slows the transaction time at the register. Which is not great for the convenience store. The normal time it takes for someone to get in and by helping cover their an order with a convenience store is 3 minutes and 33 seconds (NACS). However, together with the advent of the smartphone it might be a lot easier to use a coupon. Digital couponing is essentially changing how we cut costs at the convenience store. The usage trend of store coupons is definitely in a upward trajectory and it doesn’t appear to be it is going to decrease any time soon. Grocery chains be the cause of 34.2% of all retail outlets in the United States (NACS). There’s no other U.S. retail channel that’s this kind of important a part of just about any community in the nation that is certainly reflected inside the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gross domestic product.

I believe there is a marriage of sorts going on with convenience store coupons along with the smartphone. It is estimated that over 5% of sales transactions from the store will include searching for coupon of some sort from the year 2019 (Gasbuddy.com). It really is predicted there will likely be around 1.05 billion global mobile coupon users in the world by 2019. Using the simplicity of use the GPS location features on smartphones and push technology improving by the day it’s no surprise why store coupon usage on your own smartphone is rising. Digital coupon redemption is roughly 10% today. Even though the old fashion print or paper coupons use a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons in just several days of receiving them on their phones. One could feel that the redemption speed will simply increase for your convenience customer and redeem them sooner.

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