The tale about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to eliminate the word “fried” in it’s name. The phrase “fried” has negative connatations like being unhealthy, having high cholesterol levels, causing obesity and others. Therefore, as an effort to rebrand themselves as being a healthier family restaurant that attracts people of any age, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.

Version Two: America fda standards reviewed the operations of Kentucky Fried Chicken and found out the they may be rearing genetically modified chickens, with extra huge breasts and additional legs to harvest the meat from(the amount is different from 3 to 5). The united states fda standards declares why these creatures can’t be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose a real lucrative operation that you follow the rules, thought we would change its name to KFC instead to eliminate the word “chicken”.

The reality is that Kentucky Fried Chicken decides to alter its name is usually to not pay license fees to the state of Kentucky. In 1990, ky decides to trademark their name, in order to reduce their accumulating debts. Consequently, Kentucky Fried Chicken have to pay an amount of cash on the state for utilizing “Kentucky”.

Obviously, they may be often unwilling to given that they was using it for nearly 4 decades(they got going in the 1950s) and refused to pay such royalties goods principle. After much negotiations, these folks were not able to budge the federal government stance thereby chose to change their name instead of paying. This coincides with all the rebranding campaign as stated earlier and everything turned out well.

The evidence that means this version is valid is the fact that many events and businesses had also changed their name to reduce the phrase “Kentucky”. The examples range from the most famous horse race in America, formerly referred to as the “Kentucky Derby” changes to “The run for the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and also the song “Kentucky Woman” by Neil Diamond was dropped from the air at their own request as he would shed more pounds money for paying of the state of Kentucky royally than he receive through the station.

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