The 10 steps below demonstrate using a real example the way to get greater than 10,000 fans in your Facebook business page.

Facebook is the king of social networking sites with over 1.79 billion active users each month (Updated December 2016). It’s used by greater than 60% of Internet surfers Worldwide which is an incredible tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you must have a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What is the significance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious how the variety of fans reveals how popular an internet site is. A business business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans and also this leads to a variety of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, blog or website will need to have a great deal of Facebook fans. 5 years ago this would not make any difference but in the 21st century, social proof is vital.

More fans, more visits – The more fans you’ve got, the higher is the amount of people which will view your posts within their timeline and perhaps visit your website.

While this is, it must be noted that all your fans might find your posts.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (only 4 %) might find your status updates.

This number may vary, what is vital to know now, happens when you’ve got 10,000 fans and you post a new update, it’s going to be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, many studies reveal that popular websites on Facebook are more likely to perform better in search, today very popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that using a lot of Facebook fans is vital on your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous to develop organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for the experienced however for beginners to social media marketing this can be something totally new: Your own Facebook page differs from a company page.

If you wish to have friends on Facebook to express your holiday photos you will want to make a personal page but if you are looking for fans and followers on your website or business you will want to make a Facebook business page.

So, step one is usually to ensure that you produce a Facebook business page and also the second step is usually to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most important optimization tip of all.

The quality of the content posted in your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much easier to get new fans or more likes from ads even as we might find below.

Step 3: Benefit from your own Facebook account

I mentioned in 1 above you need to have a very business page and never your own page, nevertheless, you still need have an active personal facebook account.

Here is the reason:

After you post an update in your business page, one way to boost exposure and likes, is usually to share that post in your personal page too.

People you’ve got as friends in your personal page are more likely to ‘like’ and ‘interact’ using the post shared from the business page which will improve the engagement factor of your respective posts.

As an outcome, facebook will show your posts to more fans (organically).

So, one way to boost the volume of folks that view your posts and go at night 4% people group of fans is usually to share and promote the post in your personal page.

It is evident how the greater the variety of friends greater would be the visibility in the post.

Also, ensure that you invite all your existing friends (and a) to love your Facebook business page. Do that each time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your internet site using the Facebook business page. In other words this is a method to ‘tell’ search engines this can be your official Facebook business page.

#2 – When you get a great deal of fans, this can be something must be proud off and something to indicate on your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to improve your group of fans organically. Your readers can follow your internet site by clicking so on button while not having to visit Facebook.

Hint: For max results, squeeze LIKE box above fold (for the sidebar).

Hint 2: You may also popup the like box to new users (for instance, once they spend A minute over a page, once they scroll into underneath or once they make an effort to leave your page – even if this is successful with regards to getting new likes, you should be careful to not allow it to be too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is usually to start sharing prepared to maintain fans happy and maybe be capable of convert them from fans > site visitors > customers.

Some simple rules to check out which will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing with your page. For instance, if the web site is about Social media marketing, share content linked to social media marketing and never about sports or anything else you could possibly like. If your users wish to read sports news, they do know where to find them.

#2 – Don’t forget which they follow your company page to obtain updates about your website (and niche) and never about your social gatherings: If you want to get social, then make use of your personal Facebook page, your company page is approximately your internet site.

#3 – Usually thumb, I take advantage of my company page to express content from my niche only, easily need to share something which just isn’t linked to my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. If you have an advancement to express or something like that that may benefit your fans, this can be done but don’t go crazy.

Try to write interesting, shareable content that’s linked to your niche, even if this won’t come directly from your internet site. Maintain a balance between promotional and content that your particular followers may want to read.

Step 6: Share intriquing, notable and high quality content (not merely links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. I want to give you a good example to understand what After all.

When you wish to share a blog post from the website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this text without adding any additional information. If your title and pictures are perfect, you’ll get a number of likes with regards to the time you are making the post, variety of fans etc.

If one another hand, you enrich your posting with the help of more information specifically a listing, then other activities being equal, you are very likely to gain more likes and shares.

For me this makes sense because people that view a title and image within their timeline might not exactly ‘Like It’ as it provides no value for them (don’t forget how the average user is given a huge selection of postings within their timeline should they login to Facebook).

On another hand when you give them valuable, high quality as well as simple to see information (like a list), they will select the LIKE button since they read something useful while not having to leave their timeline.

Note: It is just a known indisputable fact that individuals have a bent of LIKING a blog post without reading it so give them reasons to accomplish that; your internet site visits might not exactly increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will recognize that they generally tend to express images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. Several ideas to consider:

Quality updates – This is the best incentive it is possible to provide your users. Before posting anything in your page, you should make sure that it provides value on your audience. Choosing this consistently, you existing followers will share it using their friends which will get more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to Such as the page first. There are various tools to accomplish this but have in mind that if you don’t have a very known brand this many ‘t be so successful.

Content upgrades – For those who have your blog post, you should use ask users to enjoy your page with an latest version of your respective post. This involves extra tools yet it’s something worth testing.

Step 9: You’ll want to market your own content and page

When you develop your company page don’t expect that it will magically get a huge number of fans. In addition to the tips outlined above, you might also need to market your company page in places aside from Facebook.

A few ideas to take into account that helped my case:

Promote in other social media marketing networks – For those who have accounts to social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up your self on Facebook too. Be polite and explain to them the huge benefits from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, it is possible to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and get these phones follow your self on facebook (both your personal and business pages).

This method even though it is time consuming, (I did so it manually and never using any tools) it can produce great results.

Promote with your newsletter – For those who have a newsletter or if you engage with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not merely write the FB URL using your signature but ASK them politely to enjoy your company page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and many efficient ways to increase your Facebook fans for last, since it is on your own that it’s not free.

Facebook comes with a self-service ad platform which can be used to either increase your group of fans (market your page), boost your posts, get more leads, increase conversions or carry out a variety of other actions (as shown inside the image above).

The procedure is fairly easy and straightforward. Basically you select a page you own, select your ultimate goal (market your page), select your audience (determined by country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is dependent upon a number of factors. The easiest method to assess if Facebook ads is a good strategy to increase your group of fans, is usually to chance a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (at least every week). By the end, it is possible to evaluate if the cost per like is a thing you are happy to buy.

I had accomplishment with Facebook ads both for my websites as well as client websites and that i run campaigns on a monthly basis (for several days) to improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Lots of people believe what you buy is Facebook likes but actually you make payment for Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then the best way to will hit the like button so spend some time and think about the message you wish to display with your ad along with the image to utilize.

Conclusion

Having a major variety of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the initial place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations on your business page (steps 1 and a couple of above), then a easiest method to obtain additional followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without any greater than $1,000 (spread right into a period of months).

Once one does everything properly and provided that you do have a great service or product, it is possible to improve your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.