The 10 steps below demonstrate using a real example how to get a lot more than 10,000 fans on the Facebook business page.

Facebook may be the king of social support systems exceeding 1.79 billion active users each month (Updated December 2016). It is utilized by a lot more than 60% of Internet surfers Worldwide in fact it is an excellent tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you might want plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the need for having many Facebook fans on the business page?

It indicates popularity – It’s understandable that the variety of fans reveals how popular a website is. A grow business page with 100,000 followers is much more popular compared to a page with 1,000 fans this also results in a variety of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, blog or website will need to have plenty of Facebook fans. Five Years ago this did not make any difference but also in the Twenty-first century, social proof is essential.

More fans, more visits – The greater fans you have, the more may be the number of people that can see your posts inside their timeline and perchance visit your website.

While this is, it ought to be noted that your entire fans will see your site content.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your respective followers (no more than 4 %) will see your status updates.

This number can differ, but what is essential to comprehend now, is that if you have 10,000 fans and you also post a new update, it will be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social networking is a ranking factor, numerous studies show popular websites on Facebook will perform better in search, these days so well received websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be believing that creating a great deal of Facebook fans is essential for your website and business, let’s see step-by-step how to change from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and it continous to develop organically.

Step 1: First things first – you might want a Facebook business page

It may sound silly for your experienced but for beginners to social networking this is new things: Your own Facebook page differs from an enterprise page.

If you want to have friends on Facebook to express your holiday photos then you need to generate a personal page but if you want to have fans and followers for your website or business then you need to generate a Facebook business page.

So, the first step is usually to ensure that you create a Facebook business page as well as the second step is usually to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most crucial optimization tip of most.

The quality of the content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or higher likes from ads as we will see below.

Step 3: Benefit from your own personal Facebook account

I mentioned in the first step above you will want to have a very business page instead of a private page, however, you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on the business page, one of the ways to raise exposure and likes, is usually to share that post on the personal page as well.

People you have as friends on the personal page will ‘like’ and ‘interact’ with all the post shared out of your business page as well as increase the engagement factor of your respective posts.

As a result, facebook will demonstrate your site content to more fans (organically).

So, one of the ways to raise the number of people that view your site content and go past the 4% individuals group of followers is usually to share and promote the post on the personal page.

It is evident that the more variety of friends the larger may be the visibility of the post.

Also, just be sure you invite your entire existing friends (and new ones) to love your Facebook business page. Do that each time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again facebook marketing 101 however, you require the Facebook like box on the website for several reasons:

#1 – It’s a way to associate your site with all the Facebook business page. To put it differently it’s a approach to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you are getting plenty of fans, this really is something ought to be proud off and something to indicate for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to increase your group of followers organically. Your potential customers can follow your site by clicking so on button without having to go to Facebook.

Hint: For maximum results, set the LIKE box above fold (around the sidebar).

Hint 2: You can also popup such box to new users (for example, as soon as they spend 60 seconds over a page, as soon as they scroll as a result of underneath or as soon as they try to leave your page – even though this is effective in terms of getting new likes, you need to be careful never to allow it to be too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed such box inside a prominent position on the website.

The next natural step is usually to start sharing content to maintain fans happy as well as perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to follow along with that can increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content your fans expect to see within your page. By way of example, in case your web site is about Social media, share content related to social networking instead of about sports or another type you may like. Should your users need to read sports news, they know where to locate them.

#2 – Don’t forget that they follow your small business page to have updates regarding your website (and niche) instead of regarding your social gatherings: If you want to get social, then make use of personal Facebook page, your small business page is all about your site.

#3 – Generally thumb, I use my business page to express content from my niche only, if I must share something is just not related to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you have a promotion to express something like that that may benefit your fans, you can do so but don’t go crazy.

Try to post interesting, shareable content that’s related to your niche, even if this will not come directly from your site. Maintain a balance between promotional and content your followers may want to read.

Step 6: Share intriguing, notable and top quality content (not just links)

I made some tests concerning the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with just links. Permit me to present you with an illustration to understand What i’m saying is.

When you want to share a post out of your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this post without adding any additional information. Should your title and pictures are good, you will get several likes with respect to the time you create the post, variety of fans etc.

If one one other hand, you enrich this page with the help of more info especially a listing, then other items being equal, you might be more prone to gain more likes and shares.

For me this may cause sense because people that visit a title and image inside their timeline might not ‘Like It’ mainly because it provides no value for them (don’t forget that the average user is given hundreds of postings inside their timeline when they login to Facebook).

On one other hand when you let them have valuable, top quality and easy to read information (as being a list), they’re going to go through the LIKE button simply because they read something helpful without having to leave their timeline.

Note: It is just a known fact that people have a propensity of LIKING a post without reading it so let them have top reasons to accomplish that; your site visits might not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at many of the most popular Facebook pages, you will see that they have an inclination to express images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A couple of suggestions to consider:

Quality updates – Here is the best incentive you are able to provide your users. Before posting anything on the page, you’ll want to make certain that it offers value for your audience. If you do this consistently, you existing followers will share it with their friends as well as get more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to Much like the page first. There are several tools to do this but consider that when you don’t have a very known brand this many ‘t be so successful.

Content upgrades – When you have your blog, you should use ask users to LIKE your page to get an latest version of your respective post. This calls for extra tools yet it’s something worth checking out.

Step 9: You need to promote your own content and page

When you develop your small business page don’t expect that it’s going to magically get thousands of fans. Aside from the tips outlined above, you need to to promote your small business page in places aside from Facebook.

A few suggestions to take into account that assisted my case:

Promote in other social networking networks – When you have accounts along with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on you on Facebook as well. Be polite and show them the advantages from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you are able to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of these to follow you on facebook (both your personal and business pages).

This method although it is time consuming, (I did it manually instead of using any tools) it can produce really good results.

Promote within your newsletter – When you have a newsletter or you engage with your readers via email, just be sure you make them follow your Facebook page.

Do not just write the FB URL within your signature but Question them politely to LIKE your small business page.

Step 10: Facebook ads is a must

I have saved among the easiest and most great ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook offers a self-service ad platform used to either raise your group of followers (promote your page), improve your posts, get more leads, increase conversions or carry out a variety of other actions (as shown within the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you select a site you possess, select your goal (promote your page), select your audience (based on country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign is dependent upon several factors. The simplest way to assess if Facebook ads is a superb means to fix raise your group of followers, is usually to manage a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (at the very least per week). Towards the end, you are able to decide if the price per like is something you might be happy to pay for.

I had accomplishment with Facebook ads both for my websites and for client websites and i also run campaigns each month (for a few days) to improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals think that that which you pay for is Facebook likes in fact you have to pay Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit such button so invest some time and consider the message you want to display within your ad plus the image to work with.

Conclusion

Having a huge variety of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the required optimizations for your business page (steps 1 and a couple of above), then this simplest way to obtain more followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans with no a lot more than $1,000 (spread in to a time period of months).

Once you do everything properly and provided that you have a great product or service, you are able to increase your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.