Some individuals believe video marketing is only a passing fad and it’s really effectiveness could eventually run it’s course. In my experience this sounds plain ludicrous. It could have been like someone saying Fifty years ago that TV only agreed to be a passing fad. Movie is a powerful way of communicating and I predict it keep growing on the years to come.
In this article I am going to give a few strategies for using creating videos for the promotional initiatives.
Ideally your video should display a hyperlink aimed at your website at the beginning and end. I take advantage of video intro and outro clips which contain an image of my website. I sandwich my content video among. For your video’s content, you may use either a narrated Powerpoint presentation or perhaps an actual video individuals teaching. It depends on which method you might be equipped to do and proficient at doing. Additionally, it depends on what you’re teaching. Some videos may require screenshots or images. Hence the live recording wouldn’t work in these cases. I’ve discovered that all form of video works equally well for generating traffic to my websites. The Powerpoint method takes a bit longer as you have to accomplish more work (creating slides and recording voice). It’s your video’s content that’s key.
Lets discuss the content of one’s video. In your teaching, focus on one main theme. Don’t use a shotgun approach and try to cover an excessive amount of information. It’s more advantageous to make multiple videos – each on a single topic. I do encourage you though, to give up as much valuable information that you can. This can greatly enhance your credibility with viewers while increasing your chances of converting viewers into customers. Utilize Outro to action after your video, but don’t be too salesy. You’ll need viewers simply to walk away using the feeing that they received good, valuable information and wasn’t pitched to.
Finally, write a great description of the video and will include a web link in your squeeze page or website as near up as possible. I recommend making your link look natural by putting it within the first sentence of one’s description. Include 5 to 6 keyword tags which are related to your video’s content.
Don’t submit your video to a lot of sharing sites because this looks spammy towards the search engines like google and you should get penalized to have duplicate videos. I would recommend submitting each video to only one site. Perform a search in order to find the top five sites and alternate your submissions to each and every.
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