We (and the rest of the internet within the past decade) have already spent a little while convincing you from the need for acquiring online reviews for the business. So let’s just assume you’re in love with the benefits of developing a few people tout how awesome you’re on the web.

With that being said, it isn’t really safe to visualize everybody knows wherever from the wide whole world of the web we could point those well wishers whenever they desire to sing our praises. After all, organic beef be capable of rattle off 1 or 2 sites (“Yelp! And I think they come to appear on the internet Maps, too?”), but we don’t exactly possess a laundry list of options at our disposal.

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Check out our list of the best product review websites for B2B and B2C companies. Remember that every industry has niche websites, too. For example, those invoved with the restaurant industry might want to perform UrbanSpoon. This web site post won’t get into sites that are specific to one industry, but it will provide website that apply to businesses in almost any industry.

Review Sites for B2C Companies
1) Amazon Customer Reviews

Amazon was the primary online retailers allowing consumers to post reviews of goods in 1995, and yes it remains one of the most important resources for consumers seeking to make informed purchase decisions. Even if people can and in many cases do purchase a product elsewhere, whether it’s in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is certainly — then many individuals will appear up its Amazon review before they purchase.

After that separate your product or service from that looks much like it? Those shiny gold stars and good customer testimonials. Merchandise is rated on the five-star rating scale, which can be categorised by area of reviews per star, as well as most helpful customer testimonials and many recent customer testimonials.

2) Angie’s List

Geared toward U.S.-based service businesses, Angie’s List is a “higher-end” website, because users actually have to fund membership. However you get that which you spend on. The reviews, given by using an A-F scale, are typically very well-thought out — not a lot of that ranting and raving that’s more prevalent on free review sites. The reviews is not anonymous, which will help cut down on fake or misrepresentative reviews, and companies may react to the reviews posted about the subject, too.

It’s liberal to generate a page for the company. Once you’ve yours, encourage your clients that are on Angie’s List to leave reviews there — members would be the only ones in a position to undertake it!

3) Choice

Have customers nationwide? Option is a member-funded website situated in Australia. Choice independently test products and services and still provide performance reviews to their members. The majority of the work they do involves testing products and services themselves, creating product comparisons, and writing buying guides. Additionally, though, they are doing allow members to rate and discuss specific product brands and models to Choice members. In case you have customers nationwide, we suggest encouraging those who find themselves on Option to leave reviews there.

4) Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded away from Europe into 65 countries, such as the U.S. The platform for businesses helps companies throughout the world proactively collect customer testimonials. It does not take customers who write both product and seller reviews, keeping it third-party verified.

Since they possess a basic version for free (each day create a profile page and collect customer testimonials), their paid versions allow you to create customizable review invitations, share ratings and reviews on social websites, and link review data for your internal business systems.

5) TestFreaks

Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer testimonials and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers straight from your customer satisfaction team.

6) Which?

Which? is definitely an independent consumer review organization that tests and reviews products and then covers them. Unlike Angie’s List, it is the folks at Which? who write the reviews — not the shoppers. They do not accept submissions for product testing or survey inclusion, nevertheless they do encourage people permit them know about their items and services by emailing [email protected].

Although this leaves less room so that you can influence whether your products or services end up on the site, it’s still worthwhile to learn about and checking in on this popular site, particularly if have customers from the U.K. The web site has product critiques for from dishwashers and tablets to cars and credit cards. They make certain you review every one of these products themselves, and then come up with both their methodologies and results. They also take customer surveys of things like the best and worst firms for customer satisfaction.

Lots of their content is free, but customers could become members for ?10.75 monthly to acquire entry to a “Best Buys” and “Don’t Buy” list, the most recent reviews of goods using their test labs, and entry to their consumer legal services service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and spend on all items that they test. (Fun fact: They are buying and test 80 cars annually!) That is about as legitimate as it gets. Therefore, there is not much that you can do here “except” if you sell an item, be sure it’s really, excellent.

If nothing else, you could take this amazing site as a lesson in excellent content creation. For each product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Pretty much the main element to great content, shall we be right?

8) TripAdvisor

In case you are from the travel, hotel, airline, entertainment, or restaurant industries around the globe, you’ll want to read the reviews around the popular website TripAdvisor. Because the largest travel site on the globe, it’s got over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on the about low airfares, travel guides, rental listings, and advice forums about almost every location on the globe you might image. A number of people look there before you make a trip.

The important thing into a successful profile on TripAdvisor is which makes it as near to the top level of the popularity index as possible, in order that people looking for information inside a specific place see your listing. As outlined by TripAdvisor, the recognition ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they furnish businesses seeking to grow their ranking:

Quantity: Ask your friends and relatives to write reviews, and use our management center tools to remind them once they look at. Offering incentives for reviews is up against the rules, though — check out our policy to successfully understand what is and isn’t okay.

Quality: Guests who enjoyed first class hospitality along with a memorable experience will write reviews that are positive. Monitor what previous reviewers have written to view what worked and didn’t perform most optimally for the property in order to maintain and boost your service.

Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to impact on a hotel’s ranking over time. Yet again, encourage guests to write reviews to keep fresh content rolling in.”
9) Yelp

Yelp is a free website that lets consumers rate businesses on the five-star scale. Service repair shop can generate a profile on Yelp for free, and users can build their unique free profiles to analyze a business. You’re liberal to react to reviewers, too, but we suggest having a balanced and polite way of any negative reviews you will get, as Yelpers have been in a fairly tight-knit community.

Yelp in addition has belong to fire during the last couple of years for many slightly shady practices, like incentivizing businesses to advertise with them to acquire gaming the search latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now have a look at Yelp reviews in general along with the reviewer’s clout in your mind, rather than getting switched off with a business due to one bad listing.

With that being said, it’s still to your benefit to obtain a constant stream of positive online reviews coming to your business’ Yelp account so happy company is always at the top of your review feed — especially is you’re a location-based business. Yelp profile information contains items like store hours and site information, so your profile will often arrive when we Google your business.

10) Google My company

You already know those reviews that show up with you google for any business? Yeah, those ideas are on their list in a big way.

Google’s Pigeon algorithm update uses distance and site ranking parameters to offer improved regional online research results. So, in order for your business’ website to be properly optimized for search, you’ll want to build verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so forth, especially on the search engines, can provide you with an enhancement in search. Only verified local Google+ pages can react to reviews.

An added bonus? Google Maps pulls that information and people reviews in to the app, so developing a lots of content within could make your business look more reputable.

11) Yahoo! Local Listings

Comparable to Google My company reviews, Yahoo! Local reviews let users post reviews of companies having a five-star rating system.

As outlined by Search results Land, Yahoo! still receives about 10% of search results share. So while you might n’t want to speculate time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt for your 10%.

Review Websites for B2B Companies
12) G2 Crowd

In case your business sells software, you’ll want to ensure you possess a presence on G2 Crowd. Every month, over 300,000 people looking to buy software see the 37,000+ user reviews on this internet site to allow them to make smarter purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a unique niche. Publication rack reviewed on the five-star scale, and reviews cover from setup and easy useful to security and support. Reviewers respond to your questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, it is possible to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is definitely an online website for software businesses. Reviewers on the spot are authenticated via LinkedIn to make sure they’re users (although reviews themselves can nonetheless be anonymous), which allows users to view what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading your website.

You may use your website to browse reviews of person companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.

Along with company reviews, they’ve build too much buyer guides for categories including talent safes, business intelligence software, core HR software, social websites, and A/B testing to help individuals find the right product for them based on a huge selection of reviews and user ratings.

14) Salesforce AppExchange

Have an app around the Salesforce AppExchange? You’ll desire to monitor your app’s ratings and reviews there. Comments are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and many helpful negative reviews first, as well as all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and see the number of downloads with just a few clicks.

For Online Reviews Both B2B & B2C
15) Eee

A nonprofit site, the Better Business Bureau (BBB) evaluates all sorts of businesses against a couple of tips for the way businesses should treat the public. They do not directly recommend or endorse any businesses, products, or services; they only give you the public with the facts about their internet site about businesses, and if they have met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.

A business’ profile listing around the BBB contains general overview information, just like a short company bio and the company’s accreditation status, past any complaints made in regards to the business and whether were resolved, customer testimonials, and the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is definitely an employee website that assists anyone — from prospective employees to prospects to investors — have an idea of that of a clients are really like from the inside. In other words, it helps study the more qualitative factors of things like valuation.

Employees can share how it’s like to interview and work on their companies, and the site shows visitors which information mill rated highest by their employees. Many employers put it to use to construct their employment brand to allow them to target and recruit candidates, however, you may also utilize the reviews to share ideas internally for improvement among your management team.

Creating a business account is provided for free, and simple to track and react to reviews. As an example, it is possible to build alerts so you have an email every time a new review is posted in order to acknowledge and react to each one.

Other areas for Testimonials
Online reviews also exist on sites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and website to encourage online reviews … and several brands just get them unsolicited, for much better and worse.

Here are some sites that, if you (please, opt to) may serve as additional hubs for online reviews. And they are generally awesome, given that they have enormous reach, and you’ve got some — otherwise entire — treating these properties.

17) Facebook Ratings & Reviews

Are you aware there exists a put on Facebook for fans to leave ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears around the left-hand side of your respective Facebook Page, and also you can’t move or remove it as you can other parts of your respective Page.

Anyone logged into Facebook can post a rating or writeup on a business. All they should do is visit the Reviews section of your Page, click on the grey stars to decide on a rating, and then write an optional review. They can make that review public, visible to friends, or visible and then them.

18) Twitter

The ridiculously fast-paced nature of Twitter makes it look like an odd location to try to accumulate reviews. But while users might not always hunt for reviews on Twitter (until you started some type of review hashtag, perhaps), tweets remain indexed in search results. That means a user’s tweet, whether complimentary or less-than, could show up from the SERPs when someone’s looking for reviews in your business.

Not just that — there’s things you can actively employ the positive tweets coming towards you. For example, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive by using an ebook we had been promoting at that time. Guess what happens happened? The CTA with the three tweets converted superior to the CTA without having tweets. If you will “Favorite” tweets that may work as reviews that are positive in the future, it will likely be more readily found them when you wish to use them with your marketing.

19) Your own personal Website

Finally, normally the one place in which you have total and utter control: your website. It’s an great spot to publicize reviews you will get (perhaps embed among those tweets you favorited?) You can make a section of your respective website dedicated only to reviews and testimonials, and in many cases add a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and also you encounter happy customers who want to add a confident review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a put on your website to publish their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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