During the time of offering this article (August 2015), 1 / 4 of Amazon’s top twenty best-selling books are coloring in gossip columns. So what is a grownup coloring book, and how one thing they’re currently outselling top fiction authors with new releases such as E.L. James and Paula Hawkins?

Adult coloring books are, very simply, coloring in gossip columns for grown ups. Like children’s coloring books, they’re brimming with outline illustrations meant to be filled in with colored pencils, markers, crayons, or whatever other media you would like to use.

What’s in a adult coloring in book?

The visible difference between adults’ and kids’ color books could be that the adult versions generally feature less juvenile images and fashoins. Rather than superheroes, barnyard animals, and tv characters, adult coloring in gossip columns tend to be more often filled with:

portions of the natural world, such as trees, flowers, leaves, gardens, animals and insects;
geometric designs;
psychedelic patterns;
repetitive ‘wallpaper’ type patterns;
cities and buildings;
anatomical drawings;
goddesses, angels, and mermaids;
mandalas; and
celtic designs.
There are also many ‘theme’ specific books available, featuring diverse subjects such as cars, steampunk designs, and Art Nouveau patterns.

Why are they quite popular?

A Scottish illustrator named Johanna Basford published a mandala coloring books for adults called Secret Garden in 2013, featuring pages of beautifully hand-illustrated ink drawings. The brand new York Times reported in March a Korean pop star named Kim Ki-bum posted an image on Instagram of the ‘delicately colored-in floral pattern’ from Secret Garden. At the time, Ki-bum had a massive 1.8 million Instagram followers. The post went viral and helped to ignite the fad.

The development in popularity of the books reportedly has much to do with adult relaxation and stress release. Many adults using the books are convinced that they find the repetitive, low-stress nature of coloring into be soothing, relaxing, as well as a way of de-stressing away from the pressures of life and work.

Among the other benefits of adult coloring in gossip columns, they also state they enjoy recapturing the nostalgia of childhood by doing an action usually available to children. It takes people to a simpler time, and will be a way for parents to get in touch and bond using children to take a seat as a result of color along with them. Needless to say, many parents have already been happily coloring in kids’ books for a long time, the good news is they’ve choices that aren’t limited by Dora the Explorer or SpongeBob SquarePants.

To sum up, coloring for adults seems to be a growing past-time that allows adults to unwind and unplug through the stress in their lives, by doing a hands-on activity that involves minimal commitment and maximum nostalgia.
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