If you are not used to retail people counting then one from the first questions you may be asking yourself is which technology must i be using?

You can find three main forms of technologies; beams, thermal and video. Have their particular benefits and weaknesses with respect to the environment these are being installed in.

Beam Counters – Are often battery operated and thus designed for short-term use. These are an easy task to install and take off, but also vulnerable to become damaged and field of view blocked. These are not able to count people walking with an entrance side-by-side and as a consequence will undercount.

Thermal Cameras – Infra-red devices just like the IRISYS cameras will be the hottest store analytics on the planet. These units are IP enabled and over one unit could be linked together for wide entrances. Accuracy levels are extremely good.

Cameras – Come as single or dual vision IP enabled devices. The single view cameras are usually less accurate. Overall it products are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices most often.

At StoreTech our software solution is hardware independent, which suggests should you already own people counting hardware its potential we are able to integrate and import the visitor data into our solution.

With well over Fifteen years experience in individuals counting industry, StoreTech are happy to share with you the pros and cons of each sort of technology and help you to decide the most suitable choice.
To read more about store analytics you can check this webpage: read here