Posters are already part of everyday activity from the time the printing industry solved the way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, meaning that poster printing became more widely used for everything from promotion, advertising, and art.

Together with the coming of online marketing and advertising, some state that printed marketing is starting to become obsolete. Yet, paper marketplace is still going strong. In the following paragraphs, NPS looks at the main reasons why you could choose poster printing.

Targeted advertising

Posters are available in a number of sizes, meaning they are often put into multiple different locations. Poster printing allows you to target an email specifically to those that will walk past to see it.

Whether you’re putting your posters within a shop window or tacking them to lampposts – poster printing is a good targeted marketing strategy that can keep your message is heard with the highest amount of people possible.

Cost-effective

Compared to other types of printed ads, poster printing is comparatively affordable – and always cost-effective. Take into account the cost-per-impression of the online ad – most impressions are created on people already looking for relevant keywords.

With poster printing, each poster occupies a physical location, meaning it could be seen by not only your market but in addition others walking by. This is because people don’t choose to look at poster advertising – it’s there, it’s within their face, and they’ll see clearly without the need of noticing they are!

Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you receive the best poster printing experience tailored to your brief.

They work!

Over 50% of millennials (those aged 22-38) take note of print ads. And, a recently available survey by Outdoor Media Centre learned that 92% of shoppers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that fast.

Contemplate it – how many times maybe you have seen a “SALE” poster inside a shop window and felt tempted to pop in for the look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level in a place where it’s bound to make an impact.

Versatility

Poster printing doesn’t must be bland. Posters are amazingly versatile and offer loads of benefits, including:

A huge range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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