Posters are already a part of everyday activity since the printing industry worked out the best way to mass-produce coloured prints by using an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became extensively utilized for sets from promotion, advertising, and art.

With the coming of internet marketing and advertising, some claim that printed marketing is becoming obsolete. But, the print market is still going strong. On this page, NPS compares the logic behind why you might choose poster printing.

Targeted advertising

Posters appear in numerous sizes, meaning they are often put into multiple different locations. Poster printing allows you to target an email specifically to individuals that will walk past and discover it.

Whether you’re putting your posters inside a shop window or tacking these to lampposts – poster printing is an excellent targeted marketing strategy that can be sure that your message is heard from the highest number of people possible.

Cost-effective

When compared with other types of printed ads, poster printing is pretty affordable – and try to cost-effective. Look at the cost-per-impression of your online ad – most impressions are created on people already seeking relevant keywords.

With poster printing, each poster occupies an actual location, meaning it may be seen by not only your target audience but also other people walking by. The reason being people don’t opt to take a look at poster advertising – it’s there, it’s inside their face, and they’ll make out the print without the need of noticing they may be!

Posters might be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you obtain the best poster printing experience tailored for your brief.

They work!

Over 50% of millennials (those aged 22-38) focus on print ads. And, a newly released survey by Outdoor Media Centre found out that 92% of shoppers said they’d seen outdoor poster advertising from the A half-hour before they purchased something, with 82% saying they’d impulse purchased on that fast.

Consider it – present have you seen a “SALE” poster in the shop window and felt inclined to play for a look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level in a place where it’s certain to make an effect.

Versatility

Poster printing doesn’t must be bland. Posters are amazingly versatile and give tons of benefits, including:

A massive range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
For details about poster printing view our internet page