Video engagement on web and mobile phones hasn’t ever been higher. Social media marketing platforms for example Facebook, Instagram, and Twitter are stuffed with videos; Facebook even comes with a entire tab dedicated to videos. Now non-social media apps are looking at video as well. Many companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have witnessed tremendous success using video ads on Instagram while companies like Saks show in-app product videos for their best-selling items.

If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the video playing in the shadows of these login screens. These fun, engaging videos provide the user an excellent feel for the app and also the brand before entering the experience.

Media compression
Compression is an important although controversial topic in app development especially when looking at hardcoded image and video content. Are designers or developers to blame for compression? How compressed should images and videos be? Should design files retain the source files or even the compressed files?

While image compression is reasonably easy and accessible, video compression techniques vary based on target unit and use and may get confusing quickly. Simply looking with the possible compression settings for videos may be intimidating, particularly if you don’t know very well what they mean.

Why compress files?

The typical file size of your iOS app is 37.9MB, and you will find a couple of incentives for implementing compression ways to keep your size of your app down.
Large files make digital downloads and purchases inconvenient. Smaller quality equals faster data transfer speed to your users.

There is a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can easily be 100MB themselves!
When running close to storage, it’s easy for users to get in their settings to see which apps are taking up the most space.

Beyond keeping media file sizes down for that app store, uncompressed images and videos make Flinto and Principle prototype files huge and difficult for clients to download.

Background videos for mobile apps are neither interactive nor the main objective from the page, so it’s better to make use of a super small file with the appropriate quantity of quality (preferably no bigger 5-10MB). It doesn’t need to be that long, in particular when it provides a seamless loop.

While GIFs and files can be used as this purpose, video clips tend to be smaller in proportions than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.

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