I wish to demonstrate how a strength of podcasting can help you create a relationship using your audience, and position you as a possible expert.
While i helped a copier company (together a very brief stint in sales) I learned that selling is about relationships. People buy off their “Friends.” Another way to see this is the law of reciprocity. Legislation of Reciprocity is (about) that folks will perform nice things for people who have done nice things for the children.
How do you build that relationship with individuals? How can you reach a universal audience? You begin a podcast. Many podcasters are reaping the benefits of podcasting. Take a look at some situations.
Michael Butler of the Stone Geek Show is a good story. Michael was the original music podcast. Michael had the opportunity to go play bass guitar for one of his favorite musicians (who was famous australia wide). The problem? The gig was at England and Michael is in San fran. Michael has been podcasting since 2004, and when he announced the ability his fans pulled together and began a fund for Michael’s airline tickets. End result? Michael flew to England, literally gig, stayed with listeners in the show and had a good time.
George Hrab features a podcast about skepticism referred to as Geologic Podcast. George is a musician, the other very creative fellow. George has become podcasting since 2007. In just a few years, George is currently viewed as a expert inside the skeptic community. He’s been inspired to speak and play his music in america and abroad at a number of the biggest national skeptic conventions. For George’s latest album he chose to release the entire album jointly file, and present it away for free to his listeners. When they liked it, they may go pick the album at CDbaby.com or iTunes. The result? George may be topping the charts at CDBaby since its release. His fans are purchasing the album they just received for free. This move in addition has boosted the sales of George’s six previous albums (that are not free).
Dave Gardner is really a hockey fan and has always wanted to be considered a hockey announcer. He obtained a small portable recorder and commenced visiting the games and doing adhere to play in the recorder, and releasing the audio because the “Rat Cast”. This helped promote his local team, and also the following year the AIHL hockey league asked Dan to do a podcast regarding the entire league. Dan continues to be required to cover different games in several locations, and expanded his skills to feature doing live web coverage of the games. In the event the league announced that the finals can be on ESPN, they needed a shade commentator Dan was their “go to guy” to climb in the ESPN booth and call the action live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon began off doing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris in the future visit (free of charge) and report. Chris takes fabulous photos with the locations and means they are available for sale on his site. Whilst is equipped with to cover travel he can now write it off as being a business expense for his podcast.
It’s not necessary to spend thousands to begin a podcast. Once the initial expense of a microphone as well as other hardware is completed (which can be typically $80-$300), the continued cost is about $20 a month. Any alternative medium allows you to reach a global audience for seven cents every day?
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