What’s Private Labeling?

White label goods are manufactured by one company to be sold out there under other company’s brand. In garments business, they are clothing using a label exclusive to local store or even a chain of stores. These clothing may be developed by retailer’s in-house designers or by outside manufacturers. There are several textile services available today. Among such service is that regarding private labeling. Nokia’s engaged in providing private labels, profit the retailers in customizing their clothing lines for specific categories of consumers. The stores know their audience and it is requirements through constant research. Actually, many have their own product evaluation centers that talk with shoppers regarding their present and future needs.

How are customers benefited?

Consumers be able to select quality clothing at much lower prices in comparison with manufacturers’ established brands understanding that too without waiting for any discounts or promotional pricing. To eliminate all doubts about quality, some stores keep others brands too using private labeled clothing. When the customers compare both and find out that they can save significantly as well as get equivalent and quite often higher quality, they prefer to get in which you labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Although idea of private labeling was more frequent in foods and other health & beauty products and it is comparatively new to the clothing business, yet it’s making big with this sector, growing everyday.

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