What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds will be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and expense and by holding a unique position that interests children and grown ups alike.
The McD’ Cafes can be ideal in tapping into the coffee cultures which are growing rapidly throughout the globe. These coffee cultures covered with Starbucks and also cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look to coffee houses as time-killers on their way for the cinema, take-away, or going back to work. These are searching for a short-term experience that is fast with excellent service in a reasonable cost.
McD Coffee Shops could be separate entities in the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and the standby time with the infamous ‘M’ logo allows for fast recognition, credibility and belief in the startup company. Nevertheless for further differentiation from the fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours which can be sometimes found in certain countries. Also introducing convenient seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience coffee houses; so kids are not entirely excluded using this adult experience.
McDonalds is acknowledged for being open until late in addition to their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that would take up a brandname that allows these to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their less expensive costs when compared with Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks may offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can access the same exposure to affordable prices, better and faster service.
This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty on the brand.
For more info about Menu price visit our new net page.