What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense through holding an original position that appeals to kids and adults alike.
The McD’ Cafes can be ideal in tapping into the coffee cultures which are growing through the entire globe. These coffee cultures dominated by Starbucks and cafes attract consumers that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee houses as time-killers enroute for the cinema, take-away, or going back to work. They’re trying to find a short-term experience which is fast with excellent service in a reasonable price.
McD Coffee Shops would be separate entities through the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics along with the use of the infamous ‘M’ logo would allow for fast recognition, credibility and belief within the startup company. But also for further differentiation from your fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee shops; so kids are not entirely excluded because of this adult experience.
McDonalds is renowned for being open until late as well as their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that will buy into a product that enables them to enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, and their lower prices in comparison to Starbucks etc would permeate countries where cafes are viewed a premium/luxury. Starbucks may offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can connect to the same knowledge of lower prices, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
More information about McDonalds menu prices browse this popular internet page.