Methods of operating in the retail food sector will always be changing. This is especially valid in the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, as well as pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? The following are ways they’re trying to grow sales through serving the clientele better:
1. Locally sourced products. It’s really a given that products sourced locally is going to be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite food products fresher.
Furthermore, today’s savvy consumers want to know in which their foods are originating from. This gives these to quickly trace many origins as long as they experience any problems with them. Hence, locally sourced could be the new concept, which food retailers are stored on board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads and also other goods with unbleached flour and healthy cereals. Specialized departments centering on all-natural merchandise is moving away from products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without additives and preservatives. Consumers wish to understand how their fruits and vegetables are grown and processed. They would like to know perhaps the meat they buy is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs during these areas.
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