Strategies to operating in the retail food sector will always be changing. This runs specifically true from the supermarket space. Today’s informed rrndividuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery merchandise is being purchased at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the dual problems with freshness and convenience? The following are ways they’re trying to grow sales through serving their clients better:
1. Locally sourced products. It’s really a considering the fact that products sourced locally will be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best foods fresher.
In addition, today’s savvy consumers wish to know in which their foods are received from. This enables them to easily and quickly trace many origins as long as they experience any problems with them. Hence, locally sourced will be the new concept, which food retailers are on board with in order to meet customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. For instance , artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are offering to you breads and other goods with unbleached flour and healthy grain. Specialized departments emphasizing all-natural products are leaving products containing MSG. Moreover, they’re providing consumers’ wishes for low-sodium, low or no sugar, and in addition gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without preservatives and additives. Consumers desire to understand how their fruit and veggies are grown and processed. They want to know whether the meat they’re buying is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs over these areas.
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