Strategies to operating in the retail food sector are always changing. This is also true from the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery products are being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the dual problems with freshness and convenience? The following are ways they’re trying to grow sales through serving their customers better:
1. Locally sourced products. It’s a since products sourced locally will probably be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite foods fresher.
Moreover, today’s savvy consumers wish to know in which their foods are coming from. This gives these to easily and quickly trace many origins as long as they experience any difficulties with them. Hence, locally sourced may be the new idea, which food retailers are on board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and also other goods with unbleached flour and healthy whole grain products. Specialized departments centering on all-natural items are leaving products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without additives and preservatives. Consumers want to understand how their vegatables and fruits are grown and processed. They need to know whether or not the meat they’re buying is grain or grass-fed and if it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs of these areas.
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