The storyplot about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is always to remove the word “fried” in it’s name. The phrase “fried” has negative connatations like being unhealthy, having high-cholesterol, causing obesity and much more. Therefore, just as one effort to rebrand themselves like a healthier family restaurant that catches the interest of people of any age, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.

Version Two: The usa fda standards reviewed the operations of Kentucky Fried Chicken determined out the these are rearing genetically modified chickens, with extra huge breasts and further legs to harvest the meat from(the quantity is different from 4 to 6). America food and drug administration declares that these creatures can not be marketed as “chickens” and Kentucky Fried Chicken, often unwilling to lose a real lucrative operation that you follow the rules, chose to change its name to KFC instead to get rid of the term “chicken”.

In fact Kentucky Fried Chicken decides to alter its name would be to not pay license fees on the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, in order to reduce their accumulating debts. As a result, Kentucky Fried Chicken need to pay a sum of money for the state for making use of “Kentucky”.

Obviously, they are hesitant to given that they was using it for pretty much four decades(they pointed in the 1950s) and refused to cover such royalties as a matter of principle. After much negotiations, they were not able to budge the government stance and so chose to change their name rather than paying. This coincides with all the rebranding campaign mentionened above previously earlier and everything proved well.

The data that suggests that version is true is the fact that many events and businesses had also changed their name to reduce the saying “Kentucky”. The examples are the most well-known horse race in North America, formerly known as the “Kentucky Derby” changes to “The run for the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and also the song “Kentucky Woman” by Neil Diamond was dropped from r / c at his or her own request as he would shed more money for making payment on the state of Kentucky royally when compared with he receive in the station.

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