The 10 steps below demonstrate which has a real example ways to get a lot more than 10,000 fans on your own Facebook business page.

Facebook is the king of social networking sites with over 1.79 billion active users each month (Updated December 2016). It is used by a lot more than 60% of Web users Worldwide which is an excellent tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What is the importance of having many Facebook fans on your own business page?

It indicates popularity – It’s a given the variety of fans reveals how popular an internet site is. A business business page with 100,000 followers is a bit more popular than a page with 1,000 fans and also this results in a variety of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, website needs a lot of Facebook fans. 5yrs ago this didn’t issue but in the Twenty-first century, social proof is vital.

More fans, more visits – Greater fans you’ve, the more is the amount of people which will visit your posts in their timeline and maybe see your website.

While this is true, it must be noted that does not your fans will see your site content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of the followers (a maximum of 4 percent) will see your status updates.

This number may differ, but what is vital to understand now, is when you’ve 10,000 fans and you also post a new update, it’s going to be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies show that popular websites on Facebook are more likely to perform better in search, than not very popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now you are believing that using a great deal of Facebook fans is vital for the website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans and it continous growing organically.

Step 1: First suggestion – you might want a Facebook business page

It may sound silly for the experienced but also for beginners to social networking this is something totally new: A personal Facebook page is different from a business page.

If you wish to have friends on Facebook to express your holiday photos you’ll need to produce a personal page though if you want fans and followers for the website or business you’ll need to produce a Facebook business page.

So, the first task is always to ensure that you produce a Facebook business page as well as the the second step is always to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most significant optimization tip coming from all.

The excellence of the content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or more likes from ads as we will see below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above that you need to use a business page and not a private page, however you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on your own business page, one way to boost exposure and likes, is always to share that post on your own personal page at the same time.

People you’ve as friends on your own personal page are more likely to ‘like’ and ‘interact’ with all the post shared from a business page and will also boost the engagement factor of the posts.

As an outcome, facebook can have your site content to more fans (organically).

So, one way to boost the quantity of people that view your site content and go beyond the 4% of you group of followers is always to share and promote the post on your own personal page.

It goes without saying the greater the variety of friends greater would be the visibility of the post.

Also, make certain you invite your existing friends (and a new one) to enjoy your Facebook business page. Accomplish that every time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 however you must have the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your site with all the Facebook business page. In other words it’s a way to ‘tell’ search engines that can be your official Facebook business page.

#2 – When you’re getting a lot of fans, this is something should be proud off and another to show in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to improve your group of followers organically. Readers can follow your site by clicking so on button while not having to visit Facebook.

Hint: For max results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You can even popup so on box to new users (by way of example, as soon as they spend One minute on the page, as soon as they scroll right down to the lower or as soon as they try and leave your page – even though this is successful with regards to getting new likes, you have to be careful to not help it become too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box within a prominent position on the website.

The next natural step is always to start sharing prepared to keep your fans happy and possibly have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow which will boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing in your page. As an example, if the website is about Social media marketing, share content related to social networking and not about sports or another type you could like. If the users desire to read sports news, they do know finding them.

#2 – Don’t forget they follow your company page to have updates concerning your website (and niche) and not concerning your social gatherings: In order to get social, then takes place personal Facebook page, your company page is around your site.

#3 – Usually thumb, I prefer my company page to express content from my niche only, if I must share something just isn’t related to my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. When you have an advancement to express as well that may benefit your fans, you can do this but don’t add too much.

Try to create interesting, shareable content that’s related to your niche, it sometimes doesn’t come completely from your site. Maintain a balance between promotional and content your followers might want to read.

Step 6: Share intriguing and top quality content (not simply links)

I made some tests in connection with impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with links. I want to provide you with an example to understand what I mean.

When you wish to share a blog post from a website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something like this:

You can share this article without adding any additional information. If the title and pictures are great, you’ll get several likes with regards to the time you are making the post, variety of fans etc.

If one the other hand, you enrich this post with the addition of more info and also a listing, then other things being equal, you’re more prone to gain in likes and shares.

For me this makes sense because individuals that go to a title and image in their timeline may not ‘Like It’ because it provides no value in their mind (don’t forget the average user is presented with countless postings in their timeline if he or she login to Facebook).

On the other hand if you give them valuable, top quality and straightforward you just read information (as being a list), they’ll select the LIKE button given that they read something helpful while not having to leave their timeline.

Note: It is just a known indisputable fact that folks have a propensity of LIKING a blog post without reading it so give them top reasons to do so; your site visits may not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at probably the most popular Facebook pages, you will notice that they tend to express images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A number of suggestions to consider:

Quality updates – Here is the best incentive you’ll be able to provide your users. Before posting anything on your own page, you need to ensure that it provides value in your audience. With this option consistently, you existing followers will share it using their friends and will also get more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Much like the page first. There are many tools to do that but have in mind when you don’t use a known brand this many not so successful.

Content upgrades – In case you have your site, you should use ask users to enjoy your page to obtain an new version of the post. This requires extra tools but it is something worth testing out.

Step 9: You should market own content and page

When you develop your company page don’t expect it will magically get 1000s of fans. Apart from the tips outlined above, you need to to advertise your company page in places other than Facebook.

A few suggestions to consider that helped my case:

Promote in other social networking networks – In case you have accounts with social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join yourself on Facebook at the same time. Be polite and explain to them the rewards from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and ask these to follow yourself on facebook (your business and personal pages).

This method although it is time consuming, (Used to it manually and not using any tools) it could produce fantastic results.

Promote in your newsletter – In case you have a newsletter or if you communicate with your readers via email, make certain you ask them to follow your Facebook page.

Do not simply write the FB URL below your signature but ASK them politely to enjoy your company page.

Step 10: Facebook ads is often a must

I have saved among the easiest and most great ways to enhance your Facebook fans for last, since it is the only one that it’s not free.

Facebook supplies a self-service ad platform that can be used either to enhance your group of followers (market page), boost your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is pretty basic and straightforward. Basically you select a webpage you possess, select your ultimate goal (market page), select your audience (depending on country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign depends on several factors. The easiest method to assess if Facebook ads is a good means to fix enhance your group of followers, is always to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (no less than every week). Towards the end, you’ll be able to determine if the price per like is something you’re willing to pay for.

I had achievement with Facebook ads both for my websites as well as client websites i run campaigns monthly (during their visit) to further improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many individuals believe whatever you pay for is Facebook likes but usually you have to pay Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit so on button so invest some time and think about the message you wish to display in your ad plus the image to use.

Conclusion

Having a big variety of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations in your business page (steps 1 and two above), then this simplest way to obtain more followers is to apply Facebook ads. Along with some A/B testing you may get to 10,000 fans with no a lot more than $1,000 (spread into a period of months).

Once you do everything properly and provided that you do have a great product or service, you’ll be able to improve your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.