The 10 steps below demonstrate which has a real example getting greater than 10,000 fans on your Facebook business page.

Facebook is the king of social support systems exceeding 1.79 billion active users monthly (Updated December 2016). It’s utilized by greater than 60% of Internet surfers Worldwide and it’s also a great tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the significance of having many Facebook fans on your business page?

It indicates popularity – It’s obvious that this quantity of fans reveals how popular a website is. A likes business page with 100,000 followers is more popular than a page with 1,000 fans which leads to a quantity of other benefits (described below).

It indicates trust – In case you can’t view the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website needs to have a lot of Facebook fans. 5 years ago this would not make a difference but also in the Twenty-first century, social proof is essential.

More fans, more visits – The more fans you’ve got, the greater is the number of individuals that may view your posts of their timeline and maybe see your website.

While this is, it ought to be noted that does not your entire fans will dsicover your content.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of the followers (at most Four percent) will dsicover your status updates.

This number can vary, what is essential to know now, is that if you’ve got 10,000 fans so you post a whole new update, it will be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, absolutely nothing so well received websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a lot of Facebook fans is essential for your website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous to grow organically.

Step 1: Firstly – you might want a Facebook business page

It may seem silly for that experienced but for beginners to social media marketing this may be something totally new: A personal Facebook page is different from a small business page.

If you wish to have friends on Facebook to share with you your holiday photos then you need to produce a personal page but if you want fans and followers for your website or business then you need to produce a Facebook business page.

So, the first task is usually to make certain you create a Facebook business page and also the the second step is usually to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of all.

The expertise of the content posted on your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it easier to get new fans or more likes from ads once we will dsicover below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above you will want to have a very business page and never a private page, however, you still need offer an active personal facebook account.

Here is the reason:

After you post an update on your business page, a great way to boost exposure and likes, is usually to share that post on your personal page at the same time.

People you’ve got as friends on your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from your business page and this will boost the engagement factor of the posts.

As an end result, facebook shows your content to more fans (organically).

So, a great way to boost the number of individuals who view your content and go at night 4% people group of followers is usually to share and promote the post on your personal page.

It goes without saying that this more quantity of friends the larger may be the visibility of the post.

Also, make certain you invite your entire existing friends (and new ones) to love your Facebook business page. Do this every time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 however, you require the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your website together with the Facebook business page. Quite simply this is a method to ‘tell’ search engines that this can be your official Facebook business page.

#2 – When you get a lot of fans, this really is something ought to be proud off the other to exhibit to your users (as explained above this means popularity, trust and social proof).

#3 – It’s a sensible way to expand your group of followers organically. Readers can follow your website by clicking such button and never have to go to Facebook.

Hint: For optimal results, set the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup etc box to new users (for instance, after they spend One minute with a page, after they scroll down to the lower or after they make an effort to leave your page – even though this is successful regarding getting new likes, you should be careful to not allow it to be too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box inside a prominent position on our website.

The next natural step is usually to start sharing content to maintain your fans happy and maybe be capable of convert them from fans > site visitors > customers.

Some simple rules to follow along with that may boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing within your page. For instance, in case your website is about Social networking, share content associated with social media marketing and never about sports or some different you may like. Should your users wish to read sports news, they are fully aware where to locate them.

#2 – Don’t forget which they follow your small business page to have updates concerning your website (and niche) and never concerning your social gatherings: If you want to get social, then use your personal Facebook page, your small business page is all about your website.

#3 – Usually thumb, I take advantage of my company page to share with you content from my niche only, only have to share an issue that is just not associated with my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you have an advancement to share with you as well that might benefit your fans, this can be done but don’t go crazy.

Try to post interesting, shareable content that is associated with your niche, even if this won’t come from your website. Maintain a balance between promotional and content that your followers should read.

Step 6: Share interesting and top quality content (not just links)

I made some tests concerning the impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with just links. Let me give you an example to understand what After all.

When you wish to share an article from your website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something like this:

You can share this post without adding any other information. Should your title and images are perfect, you will get many likes based on the time you make the post, quantity of fans etc.

If one the opposite hand, you enrich your posting with the addition of additional information and also a list, then other pursuits being equal, you happen to be prone to gain in likes and shares.

For me this may cause sense because those that see a title and image of their timeline might not ‘Like It’ because it provides no value to them (don’t forget that this average user is offered hundreds of postings of their timeline should they login to Facebook).

On the opposite hand if you give them valuable, top quality as well as simple you just read information (like a list), they’re going to go through the LIKE button because they read something helpful and never have to leave their timeline.

Note: This is a known undeniable fact that everyone has a bent of LIKING an article without reading it so give them top reasons to do this; your website visits might not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a look at one of the most popular Facebook pages, you will see that they have a tendency to share with you images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow along with your page. A number of ideas to consider:

Quality updates – This can be the best incentive you can offer users. Before posting anything on your page, you have to make sure that it provides value to your audience. Choosing this consistently, you existing followers will share it with their friends and this will have more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to Such as the page first. There are many tools to do that but consider that if you don’t have a very known brand this many stop so successful.

Content upgrades – When you have your blog, you need to use ask users to LIKE your page to have new version of the post. This involves extra tools but it is something worth checking out.

Step 9: You’ll want to advertise your own content and page

When you develop your small business page don’t expect it will magically get a huge number of fans. In addition to the tips outlined above, you need to to promote your small business page in places aside from Facebook.

A few ideas to take into account that helped my case:

Promote in other social media marketing networks – When you have accounts with social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and explain to them the rewards from this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you can make the most of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and ask these to follow yourself on facebook (your personal and business pages).

This method although it is time consuming, (Used to it manually and never using any tools) it might produce really good results.

Promote within your newsletter – When you have a newsletter or if you engage with your readers via email, make certain you make them follow your Facebook page.

Do not just write the FB URL below your signature but Question them politely to LIKE your small business page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and most great ways to increase your Facebook fans for last, because it is alone that it’s not free.

Facebook offers a self-service ad platform that can be used either to increase your group of followers (advertise your page), supercharge your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown within the image above).

The procedure is pretty basic and straightforward. Basically you select a site you own, select your goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign is dependent upon many factors. The easiest method to assess if Facebook ads is an excellent treatment for increase your group of followers, is usually to manage a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (at the very least every week). By the end, you can decide if the price per like is one thing you happen to be prepared to pay for.

I had great outcomes with Facebook ads for both my websites as well as client websites and i also run campaigns every month (during their visit) to further improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. Many individuals believe whatever you pay for is Facebook likes in fact you make payment for Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit etc button so spend an afternoon and look at the message you wish to display within your ad as well as the image to work with.

Conclusion

Having a huge quantity of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations to your business page (steps 1 and two above), then this easiest way to obtain more followers is to apply Facebook ads. Along with some A/B testing you can get to 10,000 fans without having greater than $1,000 (spread in a amount of months).

Once one does everything properly and so long as you do have a great service or product, you can expand your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.