The 10 steps below demonstrate using a real example ways to get greater than 10,000 fans on your Facebook business page.

Facebook could be the king of social networking sites with more than 1.79 billion active users per month (Updated December 2016). It really is utilised by greater than 60% of Online users Worldwide which is an incredible tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you might want lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s a given that the amount of fans reveals how popular a website is. A likes business page with 100,000 followers is a lot more popular than a page with 1,000 fans which results in a amount of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, are considering that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, blog or website needs to have lots of Facebook fans. 5yrs ago this would not make any difference but also in the 21st century, social proof is essential.

More fans, more visits – The harder fans you’ve got, the higher could be the amount of people that will visit your posts within their timeline and possibly visit your website.

While this really is, it must be noted that doesn’t all your fans might find your content.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, just a small portion of one’s followers (only 4 %) might find your status updates.

This number may vary, what is essential to understand now, is actually you’ve got 10,000 fans and you post a fresh update, it’s going to be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social websites is a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing so popular websites (other factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that using a large amount of Facebook fans is essential on your website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: These are the similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to grow organically.

Step 1: Firstly – you might want a Facebook business page

It may seem silly for your experienced however for beginners to social websites this is something totally new: Your own Facebook page differs from a company page.

If you would like to have friends on Facebook to share with you your holiday photos then you need to generate a personal page though if you want fans and followers on your website or business then you need to generate a Facebook business page.

So, the initial step is to make certain you create a Facebook business page and also the next step is to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most important optimization tip coming from all.

The excellence of the content posted on your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw in new fans or maybe more likes from ads even as we might find below.

Step 3: Take advantage of your personal Facebook account

I mentioned in step 1 above you need to have a very business page instead of an individual page, nevertheless, you still need to provide an active personal facebook account.

Here is why:

After you post an update on your business page, a great way to raise exposure and likes, is to share that post on your personal page at the same time.

People you’ve got as friends on your personal page are more inclined to ‘like’ and ‘interact’ with all the post shared out of your business page as well as increase the engagement factor of one’s posts.

As a result, facebook can have your content to more fans (organically).

So, a great way to raise the amount of folks that view your content and go after dark 4% person group of fans is to share and promote the post on your personal page.

It is evident that the greater the amount of friends greater may be the visibility with the post.

Also, just be sure you invite all your existing friends (and a) to adore your Facebook business page. Make it happen when you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 nevertheless, you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s a method to associate your internet site with all the Facebook business page. To put it differently this is a strategy to ‘tell’ search engines like google that this is the official Facebook business page.

#2 – When you invest in lots of fans, that is something you should be proud off the other to show on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to improve your group of fans organically. Your potential customers can follow your internet site by clicking so on button without needing to head to Facebook.

Hint: For optimum results, placed the LIKE box above fold (around the sidebar).

Hint 2: You may also popup such box to new users (for instance, as soon as they spend 60 seconds on a page, as soon as they scroll right down to the bottom or as soon as they try and leave your page – even if this works well with regards to getting new likes, you should be careful never to allow it to be too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box inside a prominent position on the website.

The next natural step is to start sharing prepared to maintain your fans happy and maybe be capable of convert them from fans > website visitors > customers.

Some simple rules to adhere to that will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing in your page. By way of example, if the website is about Social networking, share content related to social websites instead of about sports or some different you could like. Should your users desire to read sports news, they understand finding them.

#2 – Don’t forget that they can follow your business page to have updates regarding your website (and niche) instead of regarding your social gatherings: If you need to get social, then make use of personal Facebook page, your business page is around your internet site.

#3 – Typically thumb, I prefer my offer page to share with you content from my niche only, only have to share something which just isn’t related to my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. For those who have an offer to share with you or something that could benefit your fans, you can do so but don’t add too much.

Try to create interesting, shareable content that is related to your niche, even if this won’t come directly from your internet site. Keep a balance between promotional and content that your followers might want to read.

Step 6: Share intriquing, notable and good quality content (not simply links)

I made some tests in connection with impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with only links. I want to give you one example to understand what I mean.

When you would like to share a blog post out of your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this post without adding any other information. Should your title and images are great, you will definately get a number of likes with respect to the time you’re making the post, amount of fans etc.

If one one other hand, you enrich your posting by adding more info and particularly a subscriber base, then other items being equal, you happen to be very likely to gain more likes and shares.

For me this will make sense since people that view a title and image within their timeline may not ‘Like It’ as it provides no value to them (don’t forget that the average user is assigned hundreds of postings within their timeline if he or she login to Facebook).

On one other hand whenever you let them have valuable, good quality and easy you just read information (being a list), they’re going to click on the LIKE button given that they read something helpful without needing to leave their timeline.

Note: This is a known undeniable fact that folks have a bent of LIKING a blog post without reading it so let them have good reasons to do this; your internet site visits may not increase but the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at probably the most popular Facebook pages, you will recognize that they have a tendency to share with you images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. A number of tips to consider:

Quality updates – This is the best incentive you’ll be able to give your users. Before posting anything on your page, you should be sure that it gives you value on your audience. When you do this consistently, you existing followers will share it with their friends as well as have more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to LIKE the page first. There are various tools to do this but are considering when you don’t have a very known brand this many not be so successful.

Content upgrades – For those who have your blog post, you should use ask users to love your page to have updated version of one’s post. This calls for extra tools but it is something worth testing.

Step 9: You have to market own content and page

When you create your business page don’t expect that it’s going to magically get thousands of fans. Apart from the tips outlined above, you might also need to promote your business page in places besides Facebook.

A few tips to take into account that helped my case:

Promote in other social websites networks – For those who have accounts with other social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join yourself Facebook at the same time. Be polite and show them the rewards from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you’ll be able to take advantage of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and get them to follow yourself facebook (both your personal and business pages).

This method although it is time consuming, (Used to it manually instead of using any tools) it may produce great results.

Promote in your newsletter – For those who have a newsletter or you engage with your readers via email, just be sure you make them follow your Facebook page.

Do not simply write the FB URL through your signature but Inquire politely to love your business page.

Step 10: Facebook ads is a must

I have saved among the easiest and many effective ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook comes with a self-service ad platform which can be used to either raise your group of fans (market page), improve your posts, get more leads, increase conversions or perform a amount of other actions (as shown within the image above).

The procedure is pretty easy and straightforward. Basically you select a site you have, select your goals (market page), select your audience (determined by country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign depends upon a number of factors. The best way to assess if Facebook ads is a great strategy to raise your group of fans, is to manage a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (at the very least a week). Towards the end, you’ll be able to assess if the fee per like is something you happen to be prepared to pay for.

I had accomplishment with Facebook ads for both my websites as well as client websites i run campaigns on a monthly basis (during their visit) to further improve my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many people believe whatever you pay for is Facebook likes in fact you have to pay Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit such button so spend some time and consider the message you would like to display in your ad plus the image to utilize.

Conclusion

Having a large amount of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations on your business page (steps 1 and a couple of above), then the easiest method to get additional followers is to use Facebook ads. Along with some A/B testing you will get to 10,000 fans without having greater than $1,000 (spread in a amount of months).

Once you need to do everything properly and provided that you do have a great products or services, you’ll be able to improve your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.