Globally, the application of mobiles, smartphones, iPads and tablets for surfing the web is growing at an alarming rate due to its convenience, cost-efficiency, comfort and ease. The application of mobile devices is closing digital divide involving the rich and poor; as well as the urban and rural dwellers. Every business are duty-bound to produce websites which are mobile-friendly as a way to reach these mobile users. Just one way of doing so is to create designs which are tuned in to different devices and screen sizes.
What then is responsive modern web design?
Responsive website design (RWD) can be a technique employed in website design to permit webpages answer the display size, orientation and platform from the device an individual is viewing with.
Responsive design will be the simple the first thing that has changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. For example, if the user switches from a cellular phone to a tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved with designing such websites, are mainly the business enterprise important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to show and hide elements of images online. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website regardless of the environment they are, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so businesses that would not have options are at a disadvantage. Being the hottest global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably browsing results.
Based on Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we are able to safely say for certain that using a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is usually more costly and/or inconvenient than using mobile devices. Mobile phones offer fast and simple access to information on the move. Responsive websites therefore are reasonable to users who spend hardly any amount of time in an office space.
For businesses, the responsive website design reduces design and development costs because they do not must develop different websites for various devices. Additionally, businesses will save cash on maintenance costs as they will be focusing on only one website.
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