Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the net is growing in an alarming rate because of its convenience, cost-efficiency, comfort and ease. Using cellular phones is closing a digital divide relating to the rich and poor; and the urban and rural dwellers. All companies are duty-bound to produce websites which can be mobile-friendly to be able to reach these mobile users. One way of the process would be to create designs which can be attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web page design (RWD) is a technique utilized in web page design to allow for webpages reply to the screen size, orientation and platform in the device an individual is viewing with.
Responsive design will be the simple the very first thing which has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For instance, if a user switches from the mobile phone with a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in to the technicalities involved in designing such websites, the following are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to show and conceal areas of images on websites. This fluidity causes it to be user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your website whatever the environment they are, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that would not have options are at a disadvantage. Is the hottest global google search, Google explained that responsive websites are simple to crawl and perform favourably searching results.
In accordance with Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Given this knowledge, we are able to safely say for sure that using a responsive website can help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is usually more expensive and/or inconvenient than using cellular phones. Cellular devices offer fast and simple access to facts about the move. Responsive websites therefore are cost effective for users who spend practically no period in an office space.
For businesses, the responsive web page design reduces design and development costs as they do not have to develop different websites many different devices. Additionally, businesses helps you to save cash on maintenance costs as they will probably be focusing on only 1 website.
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