We (and the remaining portion of the internet within the last decade) have previously spent some time convincing you of the significance of acquiring online reviews to your business. How about we just assume you’re obsessed about the main advantages of having a few people tout how awesome you are on the net.

However, it isn’t safe to visualize we all know wherever inside the wide whole world of the net we are able to point those well wishers whenever they desire to sing our praises. I mean, organic beef be capable to rattle off a couple of sites (“Yelp! And I think they come to show up in Google Maps, too?”), but we don’t exactly possess a laundry set of options at our disposal.

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Look at our set of the very best product review websites for B2B and B2C companies. Take into account that every industry has niche websites, too. As an example, those in district industry may choose to be on UrbanSpoon. This site post won’t get into websites that are specific to 1 industry, but it will provide review site that apply to businesses in any industry.

Review Sites for B2C Companies
1) Amazon Testimonials

Amazon was the primary internet vendors to allow consumers to post reviews of products in 1995, plus it remains just about the most important practical information on consumers planning to make informed purchase decisions. Even if people can and also do purchase a product elsewhere, whether it’s obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many individuals will appear up its Amazon review before they decide to purchase.

What is going to separate your product or service in one that appears much like it? Those shiny gold stars and good testimonials. Products are rated with a five-star rating scale, which is divided by percentage of reviews per star, followed by most helpful testimonials and a lot recent testimonials.

2) Angie’s List

Aimed at U.S.-based service businesses, Angie’s List is a “higher-end” review website, because users have to pay for membership. Nevertheless, you get whatever you pay for. The reviews, given by using an A-F scale, are normally very well-thought out — a small percentage that ranting and raving that’s more widespread on free review sites. The reviews is not anonymous, which will help lessen fake or misrepresentative reviews, and corporations may react to the reviews posted on them, too.

It’s liberal to set up a page to your company. After you have yours, encourage your clients who will be on Angie’s List to leave reviews there — members will be the only ones allowed to undertake it!

3) Choice

Have customers in Australia? Choice is a member-funded review website situated in Australia. Choice independently test services and products and supply performance reviews for their members. The bulk of their job involves testing services and products themselves, creating product comparisons, and writing buying guides. In addition, though, they are doing allow members to rate and discuss specific product models and brands with Choice members. If you have customers in Australia, we propose encouraging those who find themselves on Option to leave reviews there.

4) Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded beyond Europe into 65 countries, like the U.S. The platform for businesses helps companies throughout the planet proactively collect testimonials. It is the customers who write both product and seller reviews, keeping it third-party verified.

As they definitely possess a basic version free of charge (this enables you to produce a profile page and collect testimonials), their paid versions allow you to create customizable review invitations, share ratings and reviews on social media marketing, and link review data for your internal business systems.

5) TestFreaks

Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect testimonials and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers completely from your customer service team.

6) Which?

Which? is definitely an independent consumer review organization that tests and reviews products then writes about them. Unlike Angie’s List, it’s the folks where? who write the reviews — not the customers can use. They do not accept submissions for product testing or survey inclusion, nonetheless they do persuade folks permit them know about their goods and services by emailing [email protected].

While this leaves less room so that you can influence whether your merchandise find yourself on their site, it is still worth knowing about and checking in about this popular site, particularly if have customers inside the U.K. The site has product critiques for from dishwashers and tablets to cars and credit cards. They make certain you review all these products themselves, then come up with both their methodologies and results. Additionally they take customer surveys of products prefer and worst firms for customer service.

A great deal of their submissions are free, but customers can become members for ?10.75 monthly to get access to a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of products from their test labs, and access to their consumer legal advice service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all items that they test. (Fun fact: They purchase and test 80 cars per year!) This really is about as legitimate mainly because it gets. As a result, there are no longer much you’re able to do here “except” let’s say you sell an item, ensure it is certainly, excellent.

If nothing else, you might have this website as a lesson in excellent web content writing. For each and every product they review, they feature review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

8) TripAdvisor

In case you are inside the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you will want to read the reviews about the popular website TripAdvisor. As the largest travel site on earth, it has over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about almost every location on earth you might image. Many people look there prior to a trip.

The important thing to some successful profile on TripAdvisor is so that it is as near to the peak of the popularity index as is possible, so that people seeking information inside a specific place view your listing. As outlined by TripAdvisor, the popularity ranking algorithm is founded on three key components: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they offer businesses planning to improve their ranking:

Quantity: Ask your invited guests to publish reviews, and use our management center tools to remind them once they take a look at. Offering incentives for reviews is up against the rules, though — take a look at our policy to ensure that you understand what is and isn’t okay.

Quality: Guests who enjoyed first class hospitality as well as a memorable experience may write reviews that are positive. Monitor what previous reviewers have written to view what worked and did not work most effectively to your property so you can maintain and increase your service.

Recency: Recent reviews factor more strongly on the popularity rankings and older reviews close to influence on a hotel’s ranking as time passes. Once more, encourage guests to publish reviews to maintain fresh content rolling in.”
9) Yelp

Yelp is a free review website that lets consumers rate businesses with a five-star scale. Any company can set up a profile on Yelp free of charge, and users can build their unique free profiles to analyze a business. You’re liberal to react to reviewers, too, but we propose choosing a balanced and polite procedure for any negative reviews you get, as Yelpers have been in a pretty tight-knit community.

Yelp has additionally fit in fire during the last few years for a lot of slightly shady practices, like incentivizing businesses to promote with them in exchange for gaming the search results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to have a look at Yelp reviews in general current reviewer’s clout planned, rather than getting powered down by way of a business as a consequence of one bad listing.

However, it is still in your favor to secure a constant stream of positive online reviews coming to your business’ Yelp account so happy industry is always near the top of your review feed — especially is you’re a location-based business. Yelp profile information contains things such as store hours and location information, which means your profile will usually turn up when we Google your organization.

10) Google My opportunity

You already know those reviews that demonstrate track of you do a google search for the business? Yeah, those actions are on their list greatly.

Google’s Pigeon algorithm update uses distance and location ranking parameters to provide improved local search results. So, for your business’ web site to be properly optimized for search, you will want to build verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and so forth, especially online, can present you with an enhancement searching. Only verified local Google+ pages can react to reviews.

An added bonus? Google Maps pulls that information the ones reviews in the app, so having a lot of content in there will make your organization look more reputable.

11) Yahoo! Local Listings

Much like Google My opportunity reviews, Yahoo! Local reviews let users post reviews of businesses which has a five-star rating system.

As outlined by Search Engine Land, Yahoo! still receives about 10% of search results share. So even if you not want to invest time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews about the Yahoo! Local Listings sure couldn’t hurt with the 10%.

Review Websites for B2B Companies
12) G2 Crowd

In case your business sells software, you will want to ensure you possess a presence on G2 Crowd. On a monthly basis, over 300,000 people thinking of buying software look at 37,000+ reading user reviews here for them to make smarter purchasing decisions.

G2 Crowd operates a lot like Yelp, but also in a certain niche. Organizations are reviewed with a five-star scale, and reviews cover from setup as well as simple of use to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the item.” Also, it is possible to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the site are authenticated via LinkedIn to make certain they’re users (although reviews themselves can nonetheless be anonymous), that allows users to view what their LinkedIn connections say about particular pieces of software on TrustRadius. This adds a layer of trust for an individual reading your website.

You can use your website to browse reviews of individual companies, or compare two companies side-by-side to check their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.

Along with company reviews, they’ve build a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media marketing, and A/B testing to help individuals find the right product for the children depending on countless reviews and user ratings.

14) Salesforce AppExchange

Have an app about the Salesforce AppExchange? Then you will desire to monitor your app’s ratings and reviews there. Comments are with different five-star rating system, and each app has reviews listed with the most helpful positive review and a lot helpful negative reviews first, followed by all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a large number of reviews and find out the volume of downloads with only several clicks.

For Online Reviews Both B2B & B2C
15) Ddd

A nonprofit site, the higher Business Bureau (BBB) evaluates all sorts of businesses against some guidelines for the way businesses should treat people. They do not directly recommend or endorse any businesses, products, or services; they simply provide the public using the information on the website about businesses, and when they’ve met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.

A business’ profile listing about the BBB contains general overview information, as being a short company bio and the company’s accreditation status, a history of any complaints made regarding the business and whether were resolved, testimonials, and the BBB’s A – F rating of the business.

16) Glassdoor

Glassdoor is definitely an employee review website that can help anyone — from prospective employees to prospects to investors — get an idea of that of a clients are really like from the inside of. To put it differently, it helps study the more qualitative factors of products like valuation.

Employees can share what it is like to interview and act on their companies, and the site shows visitors which information mill rated highest by their workers. Many employers put it to use to develop their employment brand for them to target and recruit candidates, however, you may also use the reviews to express ideas internally for improvement among your management team.

Creating a business account is free, and it is easy to track and react to reviews. By way of example, it is possible to build alerts so that you get an email when a new review is posted so you can acknowledge and react to every one.

Other Places for Customer feedback
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … plus some brands just buy them unsolicited, for much better or worse.

Here are some websites that, if you choose to (please, decide to) may serve as additional hubs for online reviews. And they are awesome, simply because they have enormous reach, and you have some — or even entire — control over these properties.

17) Facebook Ratings & Reviews

Do you know there exists a position on Facebook for fans to leave ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears about the left-hand side of one’s Facebook Page, and also you can’t move or take it off just like you can other regions of one’s Page.

Anyone logged into Facebook can post a rating or writeup on a business. All they should do is see a Reviews area of your Page, select the grey stars to decide on a rating, then write an optional review. They could make that review public, visible to friends, or visible just to them.

18) Twitter

The ridiculously fast-paced nature of Twitter causes it to be seem like an odd place to make an effort to accumulate reviews. But while users might not always hunt for reviews on Twitter (if you don’t started some form of review hashtag, perhaps), tweets are still indexed searching results. That means a user’s tweet, whether complimentary or less-than, could pop-up inside the SERPs when someone’s seeking reviews on the business.

Not only this — there’s stuff you can actively use the positive tweets coming at you. As an example, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive by using an ebook we had been promoting at the time. Do you know what happened? The CTA using the three tweets converted a lot better than the CTA without having tweets. If you will “Favorite” tweets that can work as reviews that are positive down the road, it will be easier to find them when you need to utilize them within your marketing.

19) Your Own Website

Finally, the one place where you have total and utter control: your website. It’s an great spot to publicize reviews you get (perhaps embed some of those tweets you favorited?) You can make an area of one’s website dedicated only to reviews and testimonials, and also incorporate a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and also you encounter happy customers who want to make you a good review try not to have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a position on your website to create their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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