We (and also the remaining portion of the internet for the past decade) have already spent a while convincing you from the importance of acquiring online reviews for your business. Why don’t we just assume you’re obsessed about some great benefits of using a lot of people tout how awesome you are well on the net.

That being said, it isn’t really safe to imagine you know exactly where inside the wide whole world of the net we could point those well wishers whenever they desire to sing our praises. After all, we would all be capable to rattle off a few sites (“Yelp! But you can use them to appear on the internet Maps, too?”), but we do not exactly possess a laundry list of options at our disposal.

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Check out our list of the top product review websites for B2B and B2C companies. Remember that every industry has niche websites, too. As an example, those invoved with district industry may choose to be on UrbanSpoon. This website post won’t get into sites that are specific to a single industry, but it will provide local review that connect with businesses in any industry.

Review Sites for B2C Companies
1) Amazon Customer testimonials

Amazon was one of the primary internet vendors to allow for customers to post reviews of items in 1995, and yes it remains probably the most important helpful consumers trying to make informed purchase decisions. Regardless of whether people can and also do buy a product elsewhere, if it is obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many people will be up its Amazon review before they end up buying.

After that separate your products or services from one that seems exactly like it? Those shiny gold stars and good reviews. Products are rated on a five-star rating scale, that’s separated by percentage of reviews per star, accompanied by most helpful reviews and quite a few recent reviews.

2) Angie’s List

Aimed at U.S.-based service businesses, Angie’s List is often a “higher-end” website, because users have to cover membership. But you get that which you purchase. The reviews, given by using an A-F scale, are normally very well-thought out — not a lot of that ranting and raving that’s more established on free review sites. The reviews can’t be anonymous, which assists lessen fake or misrepresentative reviews, and corporations may reply to the reviews posted on them, too.

It’s liberated to generate a page for your company. Once you have yours, encourage your web visitors who are on Angie’s List to go away reviews there — members include the only ones able to take action!

3) Choice

Have customers around australia? Choices a member-funded review website located in Australia. Choice independently test services and products and still provide performance reviews to their members. The majority of their work involves testing services and products themselves, creating product comparisons, and writing buying guides. In addition, though, they do allow members to rate and discuss specific product brands and models along with other Choice members. If you have customers around australia, we suggest encouraging people who find themselves on CHOICE to leave reviews there.

4) Trustpilot

Trustpilot is often a fast-growing, community-driven consumer review platform located in Denmark, although they’ve expanded out of Europe into 65 countries, such as U.S. The woking platform for businesses helps companies throughout the entire world proactively collect reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.

As they definitely possess a basic version at no cost (this lets you develop a profile page and collect reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social websites, and link review data in your internal business systems.

5) TestFreaks

Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers completely from your customer service team.

6) Which?

Which? is surely an independent consumer review organization that tests and reviews products after which covers them. Unlike Angie’s List, it is the folks at Which? who write the reviews — not the shoppers. They just don’t accept submissions for product testing or survey inclusion, however they do encourage people to permit them find out about their items and services by emailing [email protected].

While this leaves less room for you to influence whether your merchandise end up on the site, it’s still worth knowing about and checking in on this popular site, specifically if you have customers inside the U.K. The site has product critiques for sets from dishwashers and tablets to cars and charge cards. They make sure review every one of these products themselves, after which reveal both their methodologies and results. In addition they take customer surveys of things like the best and worst firms for customer service.

Lots of their content articles are free, but customers can become members for ?10.75 per month to acquire access to a “Best Buys” and “Don’t Buy” list, the newest reviews of items from other test labs, and access to their consumer legal advice service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and purchase all items that they test. (Fun fact: They purchase and test 80 cars each year!) That is about as legitimate as it gets. As a result, there isn’t much you can do here “except” let’s say you sell an item, make certain it is, excellent.

Regardless of anything else, you could take this excellent website as a lesson in excellent content creation. For each and every product they review, they supply the review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

8) TripAdvisor

If you’re inside the travel, hotel, airline, entertainment, or restaurant industries from any location, you should browse the reviews for the popular website TripAdvisor. Because largest travel site on earth, it has over 225 million reviews, opinions, and photos taken by travelers. They likewise have some awesome content on the about low airfares, travel guides, rental listings, and advice forums about almost every location on earth you may want image. A lot of people look there prior to a trip.

The true secret to some successful profile on TripAdvisor is so that it is as near to the top of their popularity index as possible, to ensure people looking for information in a specific place visit your listing. According to TripAdvisor, the buzz ranking algorithm will depend on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they offer businesses trying to increase their ranking:

Quantity: Ask you and your guests to write reviews, and rehearse our management center tools to remind them as soon as they have a look at. Offering incentives for reviews is from the rules, though — examine our policy to actually determine what is and isn’t okay.

Quality: Guests who enjoyed high quality hospitality along with a memorable experience may write positive reviews. Monitor what previous reviewers wrote to view what worked and did not work best for your property in order to maintain and enhance your service.

Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to impact on a hotel’s ranking over time. Once again, encourage guests to write reviews to help keep fresh content rolling in.”
9) Yelp

Yelp is often a free website that lets consumers rate businesses on a five-star scale. Any company can generate a profile on Yelp at no cost, and users can build their particular free profiles to check a business. You’re liberated to reply to reviewers, too, but we suggest having a balanced and polite way of any negative reviews you get, as Yelpers come in a reasonably tight-knit community.

Yelp has come under fire over the past couple of years for a lot of slightly shady practices, like incentivizing businesses to advertise with them in substitution for gaming the search latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now examine Yelp reviews overall current reviewer’s clout planned, rather than getting turned off by the business due to one bad listing.

That being said, it’s still to your great advantage to secure a constant stream of positive online reviews going to your business’ Yelp account so happy company is always near the top of your review feed — especially is you’re a location-based business. Yelp profile information contains things such as store hours and location information, which means your profile will frequently show up when folks Google your small business.

10) Google My company

You understand those reviews that relate with you search Google for any business? Yeah, those ideas take presctiption a list in a big way.

Google’s Pigeon algorithm update uses distance and location ranking parameters to offer improved local search results. So, for your business’ site to be properly optimized for search, you should build verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so on, especially online, can provide an enhancement browsing. Only verified local Google+ pages can reply to reviews.

An extra? Google Maps pulls that information and people reviews in the app, so using a lots of content in there can make your small business look more reputable.

11) Yahoo! Local Listings

Comparable to Google My company reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system.

According to Internet search engine Land, Yahoo! still receives about 10% of google search share. So while you might not need to get time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt with the 10%.

Review Websites for B2B Companies
12) G2 Crowd

If your business sells software, you should make sure you possess a presence on G2 Crowd. Monthly, over 300,000 people thinking about buying software browse the 37,000+ reading user reviews on this web site so they can make better purchasing decisions.

G2 Crowd operates a lot like Yelp, but also in a particular niche. Organizations are reviewed on a five-star scale, and reviews cover sets from setup and simple useful to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to other people considered the product or service.” Also, you’ll be able to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is surely an online website for software businesses. Reviewers on the website are authenticated via LinkedIn to ensure they’re users (although reviews themselves may still be anonymous), that allows users to view what their LinkedIn connections assert about particular programs on TrustRadius. This adds a layer of trust for somebody reading the website.

You may use the website to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to their company reviews, they’ve build too much buyer guides for categories including talent keeper, business intelligence software, core HR software, social websites, and A/B testing to help find the proper product on their behalf determined by countless reviews and user ratings.

14) Salesforce AppExchange

Have an app for the Salesforce AppExchange? You’ll desire to monitor your app’s ratings and reviews there. Reviews are based on a five-star rating system, and every app has reviews listed with helpful positive review and quite a few helpful negative reviews first, accompanied by all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and discover the quantity of downloads with just several clicks.

For Online Reviews Both B2B & B2C
15) Eee

A nonprofit site, better Business Bureau (BBB) evaluates all types of businesses against a set of guidelines for a way businesses should treat the general public. They just don’t directly recommend or endorse any businesses, products, or services; they simply provide you with the public using the information on their internet site about businesses, and whether they have met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.

A business’ profile listing for the BBB contains general overview information, as being a short company bio and also the company’s accreditation status, a history of any complaints made about the business and whether they were resolved, reviews, and also the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is surely an employee website that can help anyone — from prospective employees to potential clients to investors — experience an notion of what a clients are really like from the inside of. Quite simply, it helps look at the more qualitative factors of things like valuation.

Employees can share how it is want to interview and just work at their companies, and also the site shows visitors which information mill rated highest by their employees. Many employers apply it to build their employment brand so they can target and recruit candidates, however you can also utilize reviews to talk about ideas internally for improvement among your management team.

Creating a company account is free of charge, and it’s simple to track and reply to reviews. For instance, you’ll be able to build alerts which means you experience an email each time a new review is posted in order to acknowledge and reply to each.

Other Places for Testimonials
Online reviews also exist on sites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and a few brands just buy them unsolicited, for better or for worse.

Below are a few sites that, if you opt to (please, decide to) functions as additional hubs for online reviews. And they are awesome, because they have enormous reach, along with some — or else entire — treating these properties.

17) Facebook Ratings & Reviews

Did you know you will find there’s position on Facebook for fans to go away ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems for the left-hand side of your respective Facebook Page, and you can’t move or remove it as you can other areas of your respective Page.

Anyone logged into Facebook can post a rating or writeup on a business. All they should do is visit the Reviews portion of your Page, select the grey stars to choose a rating, after which write an optional review. They’re able to make that review public, visible to friends, or visible and then them.

18) Twitter

The ridiculously fast-paced nature of Twitter causes it to be appear like an odd spot to try to accumulate reviews. But while users probably won’t always search for reviews upon Twitter (unless you started some sort of review hashtag, perhaps), tweets are still indexed browsing results. Which means a user’s tweet, whether complimentary or less-than, could pop-up inside the SERPs when someone’s looking for reviews in your business.

Not just that — there’s items you can actively employ the positive tweets coming to you. As an example, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave positive reviews by using an ebook we had been promoting at that time. Do you know what happened? The CTA using the three tweets converted much better than the CTA without tweets. If you start to “Favorite” tweets which could work as positive reviews down the road, it’ll be simpler to find them when you wish to use them within your marketing.

19) Your individual Website

Finally, the one place where you have total and utter control: your site. It’s an great spot to publicize reviews you get (perhaps embed one particular tweets you favorited?) You may carve out a piece of your respective website dedicated only to reviews and testimonials, and also will include a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and you encounter happy customers who would like to add an optimistic review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a position on your site to create their kind words. Attempt to add testimonials to landing pages and product pages, too.
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