Band Marketing and promotion – How to Market Band and obtain More Gigs

I believed about writing this post on band promotion since i have often heard new bands and struggling musicians wishing they got more paying gigs. Receiving a paying gig is nice, I mean… spent a lot of time, energy and even cash taking your act together.. rehearsing, traveling to rehearsals and gigs (gas can be quite a pain if you travel by car), buying your gear, etc. But getting money gigs for first time acts can be be extremely difficult.


While I believe it is great to acquire paid, I don’t mean to state think about a band as being a business. Things i am saying is, it will be practical to no less than have your costs covered.

Naturally, that would depend on you and your explanations why you have a band initially.

Some bands wish to play; love to play; feel that playing and getting their music out there is the better compensation there is… along with the return of their purchase of effort, time and cash is the fact that possibility to get out of bed there and PLAY. There’s also other individuals who work towards a long-term goal like building their unique following and getting their music across in their mind.

Reasons why put it into practice, basically sums up.

But, if you planned to get paying gigs, here are a couple things you can do.

1. Develop Your products

Now and then I discover a client who struggles with promoting their products or services, and place in several effort only to get minimal results. The key reason is, they have not managed to accurately develop, define and refine their product, which explains why aggressively promoting something mediocre will forever yield mediocre results.

So what exactly is your products? This guitar rock band, and your music. The important thing real how do you set yourself in addition to the rest. The gender chart you do that is exclusive, or what is it that can be done superior to everybody else?

“What would you like individuals to remember and As you for?”

2. Define Your Music/Repertoire

Repertoire defines which kind of band you’re. It also defines who your audience is. I think writing and recording original materials are great because by having your personal music you develop a good thing that others would not have. It’s that final amount of a collaborative creative effort that band promotion BUT, will not guarantee success, since on your band to get successfully recognized for your music, you’d probably first should attract bavarian motor works logo which gets to listen for and regards.

On the same note, as being a cover band doesn’t imply you can’t get paying gigs. There are many of canopy bands which will get paid well for small bar gigs or even major events.

What it really is dependant on is the novelty in the band, and your draw. Novelty is the fact that something with regards to you that men and women will want to come see; and your draw is the sized the group it is possible to gather at the gigs.

3. Market Yourself

You would need to sell you to ultimately people who you think would thank you for band and just what you have to offer. There are basically two types of people you need to industry to; you will find those who you want going to your gigs and appreciating your music, along with the those people who are capable to hire you for gigs.

This may really be the classic “the chicken or perhaps the egg scenario”, where you actually increase your audience and obtain more exposure when you’re playing more gigs, but to obtain additional gigs you have to acquire invited or hired by people who may have help in making gigs happen.

But it need not be complicated. You just have to do both simultaneously.

Networking is the vital thing. The harder people you are free to meet, the more contacts you establish, the closer you are free to your goals.

4. Management / Representation

You ‘must’ have a supervisor. A professional figure which team you trust and depend on to work for nothing more than the success and well-being in the band.

A supervisor should be a tenacious businessman. He’s a negotiator, understands marketing, and above all he believes in the product he is entrusted with. His main goal is to sustain and develop further the item he manages.

Developing a manager may have several advantages, and one of the things that I see managers doing that bands that manage themselves cannot, is be objective. The manager sees something individual members in a band usually do not see, this is especially true when some members of this guitar rock band develop egos that cloud their judgment. Members have a tendency to get tunnel vision and may not respond well with other people’s opinions that won’t be flattering, a supervisor knows if criticisms are valid and take these not emotionally but objectively.

A supervisor is both associated with the viewers and outsider; a part as they works together the viewers to achieve cause real progress. He’s an outsider who is able to make rational decisions and even be critical in the group whether it fails to get results what their audience expects.

Musicians can sometimes be probably the most stubborn of people, along with the least receptive to criticism, and a trusted opinion from an authority figure can help this guitar rock band work to better the item. Understand that the manager is most importantly a business person, and he runs this guitar rock band because it’s “profitable”… the better to showcase a band, the more money commemorate, the more money the manager makes too.

Managers should be very aggressive and protracted, a buddy of mine (a supervisor for any huge act) once said an account about how she approached bar after bar only to get denied each time and it was given a variety of reasons and excuses. She never quit, and did not give up her band… today that band is really a major recording artist… and actually they’ve been big for a long time now.
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