Which individuals counting technology is best for you?

Should you be new to retail people counting the other with the first questions you may be asking yourself is which technology should I be utilising?


You’ll find three main varieties of technologies; beams, thermal and video. Have their unique benefits and weaknesses depending on the environment they are being installed in.

Beam Counters – Will often be battery powered and thus designed for short-term use. They are simple to install and take away, but also prone to get damaged and field of view blocked. They are can not count people walking using an entrance side-by-side and for that reason will undercount.

Thermal Cameras – Infra-red devices like the IRISYS cameras will be the most favored store analytics on earth. The unit are IP enabled and more than one unit could be linked together for wide entrances. Accuracy levels have become good.

Surveillance cameras – Be single or dual vision IP enabled devices. The view cameras are generally less accurate. Overall the video tools are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in many instances.

At StoreTech our software option is hardware independent, meaning in the event you already own people counting hardware its potential we can integrate and import the customer data into our solution.

With more than 20 years expertise in people counting industry, StoreTech are content to express the pros and cons of each form of technology and assist you to decide the best option.
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