Technologies are influencing our way of acting, it influences our knowhow and marketers must accommodate it. Within the industrial era thought was linear and organizations files structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable method of seeing things. Having this in mind, will enable us to adapt more careful.
This connection with the most up-to-date technological development is influencing publishers to evolve or die. One those trends may be the increased utilization of “fringe” social hubs. Brands with a broader presence will surely be type of less skeptical when publishing content via social hubs which were considered before “fringe.” Over the years were also noticing many interesting ways of interactive content, among those is through 360 views photo being a virtual 360 view. The other trend will be the utilization of animated GIFs dominating newsfeeds and timelines. These two continues its growth for the following years.

Based on technology again, algorithms are now to generate content. Were now listening the creation of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing a proper mixture of SEO, SMM, UX and analytics may help you reap rich rewards once you value their importance equally and treat them together rather than individual components
Paid Social. We pointed out that back 2015 there is a huge growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously is constantly on the dwindle as social support systems aggressively push for promotion on their platforms. It’s time for you to atone for the paid social approach because this is just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison with content on their native publishing platforms.
Real-time aggregated content articles are about the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands having a broader presence will certainly be sort of less skeptical when publishing content via social hubs that have been considered during the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are dedicated to Snapchat and Instagram and definately will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a survey by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a part of every content web marketing strategy in 2016.
Visual content including infographics will keep enabling marketers to deliver personalized content. Global internet speed grew by 17% in one year. Slow internet connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to try for the following years.
Mobile marketing will rise even higher. You will see more mobile usage of new audiences over time. They have remained consistent as years ignore but it will just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the subsequent years is augmented reality. Creating virtual reality based content allows marketers to educate yourself regarding a whole new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video choice is opening another realm of article marketing possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun centering on ranking for long-tail keywords. This can be one of the many key drivers which will define SEO in 2016.
Finally, make this year enough time to ascertain real bonds between customers plus your brand. Do internal marketing at the organization, company or startup in order to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is a result of internal resistance. To provide a powerful brand to customers means marketers should effectively engage and cut across a business. This is neither easy nor welcome, but it appears many agree. Helping the product offering could be the #1 way marketers feel customer intimacy could be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is when they’re able to most effectively build intimacy. They also revealed that nearly all the clientele associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target market could be more important than in the past in 2010 – how this content is delivered, though, is key. App development and content on an instant society. The 5 most popular messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers have started to adopt notice. Facebook has now integrated branded campaigns into Facebook Messenger and promises to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has introduced Snapchat Discover as well as the choice for any advertiser or individual to generate their particular geo filter with Snapchat at the moment. Messaging is huge inside the digital world. Expect digital marketers to make it even bigger.
A trend towards a longer sales funnel where digital marketers provide an increasingly advanced of value upfront, before moving towards getting a real world address or moving into a sales sequence. This will usually take the form of content marketing – via websites, YouTube videos, and webinars, and also from the rapidly growing live video space using platforms for example Periscope and Facebook Live. Probably the most successful digital marketers will likely be those who are in a position to generate a advanced of trust before asking prospects and customers for your sale. This is additional work for marketers because they will have to strategically craft a substantial amount of free content, nevertheless the rewards comes in the sort of a less arduous sale whenever they do obtain it, given that they previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But information is now more dynamic, accessible, and broadly understood. This will open new opportunities for messaging optimization – but, most importantly, this entry to data will challenge marketers to get nimbler and responsive.
Awesomedia one of the primary brand strategy consulting & digital agency in Scandinavia use science, technology and inspiration from above to adopt you to divine realms of absolute moments of awe, while others provide you with a temporal experience, awesomedia from Finland takes your brand to positioning it towards the heart and soul of the target. The rest are simply beautiful designs.
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